The Microsoft Promoting Editor has been up to date to assist Microsoft Viewers Community campaigns, the corporate introduced Thursday.

Why we care. Beforehand, advertisers may solely handle their Microsoft Viewers Community campaigns by way of the related interface or an API. Now, they’ll additionally accomplish that by way of the Microsoft Promoting Editor, enabling them to observe and tweak their Viewers Community campaigns offline as properly.

The options roadmap. Microsoft plans so as to add assist for extra Viewers Community capabilities inside the adverts editor, together with new advert creation, full advert previews, feed-based marketing campaign creation and picture importing. The corporate didn’t announce a timeline for these options.

The expansion of the Microsoft Viewers Community. During the last yr or so, Microsoft has been diligently increasing its Viewers Community, the corporate’s providing for putting Viewers Advertisements on its properties, which incorporates websites like MSN, Outlook.com and Microsoft Edge in addition to different Microsoft Promoting companions.

In September 2021, the corporate piloted video and vertical-based product adverts on the Viewers Community. In November 2021, the community expanded to 18 new markets in Europe, Central and South America. And, days earlier than this announcement, the corporate prolonged Microsoft Promoting Purchasing campaigns to the Viewers Community.

About The Creator

George Nguyen is an editor for Search Engine Land, masking natural and paid search. His background is in journalism and content material advertising. Previous to coming into the trade, he labored as a radio character, author, podcast host and public college instructor.