Modern advertising methods mixed new era parenting insights obtain vast recognition

HONG KONG SAR – Media OutReach – 7 March 2022 – Mead Johnson Diet Hong Kong (“Mead Johnson”) was topped “2021 Wonderful Advertising Marketing campaign Award” voted by China’s nationwide most influential media “M&B Trade Commentary” on the latest 7^th Cherry Awards. This award recognises Mead Johnson’s sturdy concentrate on and adherence to advertising methods centred on client expertise, in addition to exhibits excessive appreciation on Mead Johnson’s wonderful model energy and revolutionary advertising.

Mead Johnson’s cross-border staff received the “2021 Wonderful Advertising Marketing campaign Award” by the advertising marketing campaign for Enfa A+ NeuroPro – “Born to be sturdy and wholesome, Transfer ahead bravely”. This award-winning mission was deliberated by public voting, media advice, professional evaluation and third-party knowledge analysis, outcompeting over 2,000 circumstances coming into the competitors together with key opponents within the Toddler and Baby Diet Trade. The accolade represents the business’s full recognition of Mead Johnson’s excellent merchandise and advertising methods.

With in-depth insights into new era customers’ parenting ideas, the award-winning mission broke via the standard methods of promoting toddler method. As a substitute, it targeted on moms’ emotions and experiences to raised talk with them. This advertising marketing campaign has aroused sturdy resonance amongst customers via delicate mother-baby scenes. Mixed with revolutionary media methods and KOL engagement, the marketing campaign efficiently motivated communications amongst 92,000+ customers, incomes free media publicity of practically twice as a lot because the mission funding. Within the month of the occasion, the model voice elevated by practically 6 occasions, rating the primary within the HMO toddler milk method sub-category. The in-platform search index additionally achieved double-digit development on Tmall and JD.com, serving to product gross sales surge by 2.5 occasions.

“Grounded in a century of dietary science, Mead Johnson holds agency to its imaginative and prescient of nourishing youngsters’s greatest begin in life. We’re proud that the cross-border staff’s consumer-centric advertising methods efficiently introduced the Enfa A+ NeuroPro golden method to customers via on-line channels and platforms. By empowering dad and mom with scientific diet and emotional connections, we assist dad and mom and kids to maneuver ahead collectively and make their parenting journey stuffed with surprises and happiness. The award extremely recognises our success in strengthening client engagement via revolutionary advertising methods. We’ll proceed offering high-quality merchandise and try to guard the expansion of each little one,” mentioned Mr Pankaj Agarwal, Basic Supervisor, Hong Kong, Taiwan & Cross Border of Mead Johnson Diet (Hong Kong) Restricted.

About Mead Johnson Diet (Hong Kong) Restricted

Mead Johnson Diet has been established for greater than a century since 1905. Because the world’s famend toddler and little one diet model, Mead Johnson Diet has led the best way in growing science-based pediatric diet merchandise, guided by the mission to nourish the world’s youngsters for the perfect begin in life. At present, Mead Johnson Diet supplies greater than 70 merchandise in over 50 international locations.

With wonderful high quality, Mead Johnson Diet has earned the belief of nutritionists and oldsters. Its devoted and rigorous perspective, steady innovation, tireless pursuit of excellence, and caring suggestions to the neighborhood have additionally helped it set up an excellent model picture.

Mead Johnson Diet (Hong Kong) Restricted has landed for half a century, offering Hong Kong dad and mom with high-quality, science-based merchandise, varied parenting info, {and professional} recommendation, gaining belief and assist from dad and mom.

Mead Johnson Diet’s scientists and healthcare professionals are specializing in a method for kids with particular diet wants. It’s also one of many only a few manufacturers that insist on producing formulation for kids with metabolic problems, giving hope to them.

For extra info: http://www.meadjohnson.com.hk/

#MeadJohnsonNutrition

About M&B Trade Commentary

Established in 2014, “M&B Trade Commentary” is the biggest and most influential maternal and toddler business service platform in China, specializing in entrepreneurial innovation within the subject of maternal and toddler enterprise. The principle enterprise covers media, occasion, consulting, coaching, built-in advertising, franchising, funding, and many others. M&B Trade Commentary and its platform have 500 million+ followers and serving greater than 350 prospects. It has fashioned the biggest maternal and toddler business platform primarily based on content material and pushed by M&B Trade Convention,

About Cherry Awards

Organised by M&B Trade Commentary, the annual Cherry Awards goals at recognising the entrepreneurship and innovation within the subject of maternal and toddler enterprise, paying tribute to business benchmarks, exploring new forces, and constructing a brand new ecosystem collectively to spice up the event of the business. The award ceremony has been efficiently held for six occasions, and have obtained vast consideration and recognition. The successful firms have been voted by the general public on-line, beneficial by “M&B Trade Commentary”, chosen by specialists, and comprehensively evaluated by third-party professionals.

The issuer is solely liable for the content material of this announcement.