The Duckhorn Portfolio Names Gayle Bartscherer as Subsequent Chief Advertising and DTC Officer

ST. HELENA, Calif.–(BUSINESS WIRE)–Mar 10, 2022–

The Duckhorn Portfolio, Inc. (NYSE: NAPA) (the “Firm”), North America’s premier luxurious wine firm, in the present day introduced Gayle Bartscherer will likely be becoming a member of the Firm as the following Government Vice President, Chief Advertising and DTC Officer and can assume the position within the subsequent few weeks. Bartscherer brings greater than 20 years of wine industry-focused expertise to The Duckhorn Portfolio, having beforehand held key management positions in enterprise growth, vineyard operations, model administration, advertising and marketing, and worldwide advertising and marketing and gross sales.

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Gayle Bartscherer (Picture: Enterprise Wire)

Most not too long ago, Bartscherer spent the final a number of years managing a workforce of 60 as SVP Worldwide Gross sales, Advertising and Enterprise Growth at Jackson Household Wines (JFW). Throughout her 14 years with JFW, Bartscherer held a number of key positions, together with Model Supervisor, Director of Advertising, and Vice President of Worldwide Advertising and Enterprise Growth. After beginning within the accounting {industry}, Bartscherer started her profession in wine at Blue Life-style, the place she labored alongside James Beard Award-winning creator, columnist and tv persona Anthony Dias Blue as Vice President of Enterprise Growth and Occasions. Bartscherer has additionally labored at Bon Appetit Journal and Santa Barbara-based Beckmen Vineyards in advertising and marketing and operations. She holds a Bachelor of Arts in French and Italian from the College of London.

“Gayle is an distinctive addition to our Government Management Staff,” mentioned Alex Ryan, President, Chief Government Officer and Chairman of the Firm. “She is a strategic, pushed, and dynamic govt with a confirmed monitor document of figuring out and capitalizing on alternatives within the market, particularly within the DTC channel. A gifted chief and advertising and marketing govt with a deep understanding of luxurious wine, she’s going to contribute immensely to each our day-to-day operations and our broader strategic planning, whereas additionally specializing in persevering with to drive progress in our extremely profitable DTC program. Gayle’s early expertise as an accountant at Arthur Andersen, previously one of many “Massive 5” accounting corporations, additionally ensures that she’s going to carry the required monetary rigor to her position to help our twin mission of progress and steady qualitative enchancment. She will likely be a useful addition to The Duckhorn Portfolio.”

“Like many others, I’ve been extremely impressed by what The Duckhorn Portfolio has achieved and what it has come to signify within the luxurious wine {industry},” mentioned Bartscherer. “Guided by the identical pioneering spirit that made Duckhorn Vineyards an icon, The Duckhorn Portfolio is redefining the fashionable American luxurious wine {industry} whereas setting new benchmarks for high quality and client engagement. I’m excited to affix the workforce and to assist proceed the custom of excellence.”

Ryan additionally mentioned the invaluable contributions of outgoing Government Vice President, Chief Advertising and DTC Officer Carol Reber. “Over the previous 12 years, Carol was integral to remodeling The Duckhorn Portfolio into the Firm we’re in the present day. She has been instrumental to our success in establishing The Duckhorn Portfolio as America’s best one-stop luxurious wine store. I can consider no larger praise than to say that Carol has left our firm stronger, extra dynamic and extra poised to fulfill the challenges and alternatives forward than ever earlier than. We’re deeply grateful to Carol and want her all the most effective.”

About The Duckhorn Portfolio, Inc.

The Duckhorn Portfolio is North America’s premier luxurious wine firm, with ten wineries, eight state-of-the-art winemaking services, seven tasting rooms and greater than 900 coveted acres of vineyards spanning 23 Property properties. Established in 1976, when vintners Dan and Margaret Duckhorn based Napa Valley’s Duckhorn Vineyards, in the present day, our portfolio options a few of North America’s most revered wineries, together with Decoy, Paraduxx, Goldeneye, Migration, Canvasback, Calera, Kosta Browne, Greenwing and Postmark. Sourcing grapes from our personal Property vineyards and nice growers in Napa Valley, Sonoma County, Anderson Valley, California’s North and Central coasts, and Washington State, we provide a curated and complete portfolio of acclaimed luxurious wines with worth factors starting from $20 to $200 throughout greater than 15 varietals and 25 appellations. Our wines can be found all through america, on 5 continents, and in additional than 50 international locations all over the world. To study extra, go to us at: https://www.duckhornportfolio.com/. Buyers can entry data on our investor relations web site at https://ir.duckhorn.com.

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CONTACT: Media Contact

Jessica Liddell, ICR

DuckhornPR@icrinc.com

203-682-8200

Investor Contact

Chris Mandeville, ICR

DuckhornIR@icrinc.com

203-682-8304

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: RETAIL LUXURY WINE & SPIRITS

SOURCE: The Duckhorn Portfolio, Inc.