- Apple is on the point of unleash an advert presence in sports activities and streaming.
- The corporate is looking for a high-IQ, low-key gross sales chief beneath VP of adverts Todd Teresi.
- Apple is constructing out an enormous advert presence throughout its unique merchandise, which embrace MLS.
The whole lot Apple does is large, and its aspirations within the adverts enterprise are not any totally different beneath VP of promoting platforms, Todd Teresi.
Teresi and his boss, SVP of companies Eddy Cue, want to faucet a senior-level advert government with video, digital, and sports activities expertise for a task that may underwrite the subsequent section of the corporate’s ambitions at Apple TV+ and its rising sports activities portfolio.
It is the second large place promoting promoting for a brand new streaming video platform prior to now a number of months. Netflix additionally carried out a search earlier than hiring two Snap executives, Jeremi Gorman and Peter Naylor, to guide its new adverts enterprise.
Apple’s typical hires are publicity-shy executives with excessive IQ who do not thoughts working beneath strict parameters. This isn’t a task for a free-wheeler who likes to innovate and seize the headlines, one particular person near the search advised Insider.
Insider spoke with executives throughout tech, TV, and Madison Avenue to evaluate which candidates may need the credentials to fill this function, which is able to report back to Teresi. In keeping with one particular person accustomed to search conversations, it is seemingly the candidate will already be recognized to Teresi, who has spent 11 years at Apple, and beforehand held positions at Quantcast and Yahoo!
Some key senior degree skills who seemingly will not be on Apple’s listing are two of the trade’s most senior digital advert executives — Carolyn Everson and Tara Walpert Levy — who between them divided up billions of advert {dollars} between Fb and Google.
Former Fb advert chief Everson, now a board director at Disney and Coke, has stated she would not foresee going again into a company function, one government accustomed to her considering stated. She’s additionally an adviser at non-public fairness agency Permira.
Walpert Levy, VP of Americas at YouTube, has an analogous breadth of relationships however could have superior too far in her profession at Alphabet’s Google to danger shifting to a smaller job, although her title got here up amongst Insider’s sources for her broad digital experience.
Apple needs to make this rent quick, in keeping with the particular person accustomed to the talks, as the corporate is seeking to make a splash at this yr’s Cannes Lions Competition of Creativity in June. One other issue? Apple’s administration ranks are skinny on girls, so Teresi may look to a senior degree girl for this vital function. This particular person noticed that like many high executives, Teresi is unlikely to rent anyone who would possibly overshadow his personal function.
Whomever Apple picks, perspective shall be the whole lot in kick-starting a brand new line of enterprise. The advert trade is not going to wish to take care of an overconfident tech large that to this point has little to supply in the way in which of shared knowledge or scaled streaming viewers, one an advert vendor advised Insider. Apple has been pitching MLS soccer packages, in keeping with Insider reporting.
“As Apple leans an increasing number of into the promoting house it’s going to want a pacesetter uniquely able to uniting each the passionate tech tradition Steve Jobs created in addition to the deeply relationship pushed world of at the moment’s trendy advert land,” stated Ashwin Navin, founder and CEO of Samba TV.
The listing is ordered alphabetically.
Table of Contents
Christine Prepare dinner
Prepare dinner was the chief income officer at CNN Digital and rose up within the ranks at WarnerMedia to develop into SVP of name partnerships. She is not with the corporate. One government tipped Prepare dinner for inclusion on the listing. “Christine Prepare dinner is aware of her tech inside out, she is aware of streaming and he or she is aware of manufacturers,” this particular person stated. Prepare dinner has been world head of advert partnerships at Flipboard and was a high advert government at Information Corp’s revolutionary — however in the end failed — iPad-based information product The Every day. She was additionally a director of the IAB.
Joe Hogan
Hogan is a 30-year veteran of WarnerMedia (now Warner Bros. Discovery) and was most just lately EVP of gross sales and advertising earlier than departing the corporate in 2021. He headed a $4 billion advert machine inside Warner and was head of advert gross sales for digital and linear, spending equal time on home and abroad enterprise. He was additionally concerned within the technique to create streamer HBO Max. As a part of his function, Hogan had oversight of advert tech unit Xandr Media Gross sales and DirecTV, which had been each a part of AT&T’s media portfolio on the time. That portfolio additionally included WarnerMedia.
Walker Jacobs
Jacobs is the chief income officer of Amazon-owned Twitch in addition to managing director of the sports activities enterprise at Amazon Advertisements. Amazon began promoting Twitch adverts a pair years in the past to go after TV advert {dollars} and court docket mainstream advertisers by selling the live-streaming web site as a spot for extra than simply gaming content material. Twitch bought a carry through the pandemic, when individuals flocked to gaming and streaming websites, however continues to have a robust affiliation with gaming. As CRO, Jacobs is keenly conscious of the necessity to serve Twitch’s ad-resistant customers and likewise reassure advertisers that the platform is model secure. Jacobs has a great deal of earlier expertise in digital media and video, having had enterprise and income management roles at Fandom, Clear Channel Outside, Turner Digital, and others.
David Lawenda
Paramount World
Lawenda is at the moment chief digital promoting officer at Paramount World, the place he is been for the previous 5 years, promoting leisure and sports activities and different digital and streaming content material. Earlier than that he labored carefully with Carolyn Everson at Meta’s Fb unit, the place he was head of US, world advertising options. In 2017, the yr Lawenda left, Fb booked an estimated $40 billion in advert income. Lawenda was additionally president of gross sales at Spanish-language broadcaster Univision. It is unclear if he is locked right into a contract at Paramount World.
Brian Lesser
Xandr
Lesser, a longtime digital advert government, has intensive expertise engaged on points round the way forward for digital advertising. From 2017-2020, he ran AT&T’s adtech unit Xandr, which sought to convey viewers focusing on and extra environment friendly shopping for processes to TV promoting.
Earlier than that, he was chief government of advert holding firm WPP’s media company arm GroupM North America and world CEO of GroupM’s advert community Xaxis. Since 2020, he is been chief government of InfoSum, which helps advertisers, publishers, and different entities match up prospects in an anonymized method at a time when shopper privateness has by no means been extra vital. He helped safe InfoSum’s 2021 $65 million Collection B financing, which introduced its whole funding to $88 million. The corporate is amongst many promoting companies which have just lately laid off employees amid financial uncertainty.
David Levy
Levy was beforehand named by trade insiders as a candidate for the highest Netflix advert gross sales job given his expertise in each the shopping for and promoting of TV adverts and his adtech experience. He is at the moment CEO of OpenAP, the consortium of huge TV networks — together with NBCUniversal, Disney, and Fox — that works on requirements for TV promoting in areas like measurement and focusing on. It additionally provides a market that lets advert patrons buy adverts throughout digital and linear TV applications. Previous to that, he co based the adtech firm TrueX, alongside Joe Marchese. Samba TV’s Navin stated each Levy and media and tech veteran Joe Marchese may very well be good decisions for Apple. “Each are properly revered, deeply ingrained within the advert world and have the technical chops and relationships wanted to construct a strong advert enterprise for Apple,” Navin stated.
Helen Lin
Rachel Murray/Getty Photographs for ADCOLOR
Somebody with Lin’s expertise engaged on and pitching new digital merchandise may very well be beneficial to Apple. Lin is a vet of the company world who’s spent the previous 15 years at Publicis Groupe. As its chief digital officer since 2021, she oversees the holding firm’s digital technique. She was early in serving to entrepreneurs faucet into TikTok’s potential for entrepreneurs and the explosive progress of retail media, for instance. Lin can also be thought of a number one trade voice for the new subjects of name security and shopper privateness and for making adverts and the expertise behind them extra numerous. “The very first thing we have to do is mentally transfer from excited about multicultural advertising focusing on particular multicultural segments to be recognizing that each one of our adverts, together with our normal market adverts, should be consultant of the range in our multicultural world,” she stated just lately.
Joe Marchese
Human Ventures
Marchese is incessantly talked about as a candidate for giant trade gross sales roles, having broad respect and expertise within the advert world — Samba TV’s Navin talked about him alongside OpenAP’s David Levy as a robust candidate for Apple’s remit. Marchese has constructed his profession round the concept that the advert trade’s deal with consideration has led to low-quality adverts and advert fraud. He began an adtech firm, TrueX, which let individuals watch interactive adverts as an alternative of ordinary adverts in change for content material. In 2014 he bought it for $200 million Fox, the place he then spent a number of years as an advert government. In recent times, he is been operating Human Ventures, a fund targeted on firms with a neighborhood and wellness bent, and Consideration Capital, a holding firm for media and tech firms.
Jonathan Meyers
As SVP and normal supervisor for partnerships at NBCUniversal, Meyers runs the media firm’s longstanding relationship with Apple. NBCU is the unique vendor of adverts on Apple Information within the US, UK, and different territories. Meyers could have a decrease trade profile than another names which have surfaced, however he is thought of extremely gifted and efficient, and will play a much bigger function if Apple appears to increase the NBCU relationship. Earlier than beginning his present function in 2021, he held varied gross sales and enterprise growth roles at CNBC and Forbes.
Kirk McDonald
Wealthy Polk/Getty Photographs for Xandr
As North America CEO of WPP’s GroupM, the main media shopping for company, McDonald has digital advert gross sales and advert tech expertise — and a finger on the heart beat of what entrepreneurs need. He is additionally deeply versed in automated advert shopping for, having held senior roles at Xandr, the promoting and analytics enterprise shaped by AT&T after its acquisition of adtech agency AppNexus. McDonald was the division’s advertising chief for about two years, and went on as chief enterprise officer to run the unit for a stint after the departure of CEO Brian Lesser. McDonald has a ton of different digital advert gross sales and publishing expertise. He held senior roles at AT&T Promoting and Analytics, publisher-focused adtech agency Pubmatic, Time Inc., Fortune|Cash Group, CNET, and extra.
Laura Molen
NBCUniversal
NBCUniversal’s Molen helped take streaming advert gross sales at Peacock from zero to over a billion {dollars} in two years whereas creating new advert codecs comparable to dwell TV with a industrial body round it and adverts that allow customers to click on and purchase merchandise. NBCUniversal at the moment represents Apple for gross sales on Apple Information and past that, Molen, who just lately stepped down as president of NBCUniversal after 10 years, has expertise promoting large dwell sports activities occasions. She was beforehand at Univision and MTV Networks.
Dave Morris
Morris, EVP Chief Consumer Officer at Paramount World, has deep digital promoting expertise, coupled with superior promoting data. Morris was a earlier director on the IAB which represents large tech firms within the promoting house. He is been beneath the Paramount/CBS umbrella for the previous six years, spending 9 years at CBS Interactive, departing as EVP, chief income officer. He was additionally the writer of Sports activities Illustrated and Leisure Weekly.
Mike O’Donnell
An advert gross sales veteran who constructed his profession at publishers earlier than shifting into adtech, O’Donnell joined the good TV firm Vizio in 2019 to launch its promoting product. The worthwhile Platform+ enterprise, during which that unit sits, greater than doubled income to $308.7 million in 2021. This yr, O’Donnell grew to become Vizio’s chief income and strategic progress officer, reflecting how rapidly promoting grew to become an vital and worthwhile enterprise line for the corporate. “He is tremendous personable and has handled beginning one thing up,” stated one TV adverts insider.
Jamie Energy
Energy has typically been on the forefront of developments in TV promoting all through her profession and at the moment serves as SVP of addressable gross sales at The Walt Disney Firm. She helped launch Modi Media, advert shopping for large GroupM’s addressable TV enterprise, earlier than becoming a member of TV adtech startup Cadent. “She has her finger on the heart beat of the whole lot that is new and upcoming, and likewise has an enormous fan base,” stated one TV advert trade insider.
Nada Stirratt
Eugene Gologursky/Getty Photographs for Quick Firm
Stirratt is a longtime media and promoting government whose profession has uncovered her to the nuances of conventional and digital media in addition to shifting shopper media habits. She’s spent six years as VP at Meta, the place she’s been concerned in pushing out new advert codecs to develop its short-form video and messaging companies and faucet into the creator financial system. Earlier than Meta, Stirratt held management roles at programmatic advert agency Verve Group and knowledge large Acxiom. She’s additionally labored in enterprise and promoting roles at MySpace, MTV, AOL, and wonder journal Attract.
Lisa Valentino
Univision
Valentino runs Disney’s digital advert enterprise as EVP, shopper and model options. She’s been with the corporate for the previous three years after becoming a member of from Condé Nast, the place she was chief income officer. Her resume additionally contains extremely related expertise at Disney unit ESPN the place she was SVP Multimedia gross sales. Valentino began her profession at Yahoo. “She’s good, savvy, and understands each the quickly evolving video and digital areas,” stated an individual who is aware of her.