Home Marketing & Advertising Avant-garde promoting award present ‘Maza Nahi Aaya’ kicks off with the primary season

Avant-garde promoting award present ‘Maza Nahi Aaya’ kicks off with the primary season

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Avant-garde promoting award present ‘Maza Nahi Aaya’ kicks off with the primary season

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ANI |
Up to date:
Feb 14, 2022 14:07 IST

New Delhi [India], February 14 (ANI/PNN): The promoting trade has its share of world and native award reveals, the place the perfect work is showcased, celebrated and awarded.
The Maza Nahi Aaya (MNA) Awards, nevertheless, is the primary of its form which celebrates promoting that has been intentionally badly made.
“The concept was to have some enjoyable with promoting. Each single one in all us within the promoting trade spends hours making an advert look excellent – the emblem needs to be on the highest proper, the image must be superbly shot, the copy needs to be good. And due to this, over a while, promoting has change into formatted,” mentioned Bodhisatwa Dasgupta, founding father of The Voice Firm, a content material and promoting company and the brainchild behind these awards.

“I needed to create a platform the place the shackles have been taken off, and creators might simply have enjoyable and make a large number of issues. And on the finish of all of it, be rewarded for it,” added Dasgupta.

The panel of judges embrace stalwarts from the trade – Tista Sen (Regional Inventive Director, Wunderman Thompson, South Asia), Debarpita Banerjee (CEO, FCB India), Prathap Suthan (Chief Inventive Officer, Bang In The Center), Karan Amin (Founder, 010), Karl Gomes (Chief Fanatic, Fanatic), Samriddh Dasgupta (Chief Advertising and marketing Officer, Heads Up For Tails), Prerna Mehra (Chief Inventive and Head of Design, MullenLowe, MENA), and Neha Tulsian (Founder and Inventive Director, NH1 Design).
The format of the awards is easy. There are three briefs accessible on the platform (www.mnaawards.com). A creator has to easily choose one transient, or all three, obtain the media package that incorporates the emblem file, and begin creating. As soon as the creator is able to submit, they must pay a small entry payment and submit the advert, which is able to then undergo rounds of judging by the perfect within the enterprise.
The briefs vary from an invisible face masks, a shock meals supply app, and an organization that makes fully ineffective issues. With briefs like these, says Dasgupta, the scope for creating actually enjoyable and whacky promoting is extremely extensive.
Creators can click on on the platform to start out importing their advertisements in static or GIF format.
Extra specs are there on the Guidelines tab of the web site.
The final date for entry submission is March 25, 2022.
This story is offered by PNN. ANI won’t be accountable in any method for the content material of this text. (ANI/PNN)



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