BMB has been appointed by mobility service supplier Free Now as its international artistic and technique company following a aggressive pitch.
The company has been tasked with making a long-term artistic platform to help the corporate’s new international crew, with the primary marketing campaign set to launch in September throughout Europe.
Free Now operates in additional than 60 cities with the collaboration between experience hailing platforms Hailo, Kapten and MyTaxi, forming a part of the mobility three way partnership between BMW and Daimler.
The app connects passengers and drivers in addition to eScooters, eBikes and eMopeds, bringing a number of modes of transport collectively on one app.
The model has 1,300 workers in 26 workplaces throughout Europe and 14 million registered passengers in Europe.
Free Now appointed digital company Coolr as its social media company in Might final yr, however there was no retained incumbent company previous to the BMB appointment.
Jason Cobbold, chief government at BMB, mentioned: “Free Now could be on a mission to make the world of metropolis mobility higher. We’re extremely excited to be working with the crew on this, and put the model entrance and centre in individuals’s minds. We are able to’t wait to get began.”
Grae Barnes, director of brand name at Free Now, added: “BMB fought off robust competitors, and we’re delighted to associate with it to strengthen the model behind Free Now, Europe’s main multi-mobility platform.”