he Indian Nationwide Congress could also be trying like a dated get together now. However maybe, it will possibly draw inspiration from its personal 2004 election win, when it snatched victory towards unimaginable odds – at a time when the ‘India Shining’ marketing campaign of the Vajpayee authorities was going robust.
In her guide, promoting veteran offers a minute-by-minute account of the advertising and promoting marketing campaign by Leo Burnett that contributed to probably the most dramatic wins in Indian elections, and which has turn into a B-school case examine. Jayashree M Sundar
On this podcast, Sundar takes us via the pitch assembly, attended by the likes of Salman Khurshid, Ambika Soni, Ahmed Patel and Motilal Vohra.
Concerning the E-book
Don’t Overlook 2004 – Promoting secrets and techniques of an unimaginable election victory.
Jayshree M Sundar
Vitasta
Rs 495; 284 pages