Engel named vice chancellor for advertising and marketing and communications and chief of employees at USC Aiken | Training

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Following a nationwide search, Christen Engel has been named vice chancellor for communications and advertising and marketing and chief of employees at USC Aiken.

A seasoned larger schooling government with expertise main and creating strategic advertising and marketing and communications methods to extend pupil enrollment and campus and group engagement, Engel will assume her duties on Feb. 1.

In her new position, Engel will lead and instantly supervise the areas of college advertising and marketing and communication and particular occasions, and can be liable for a various portfolio of government initiatives in help of the Workplace of the Chancellor.

“I’m extraordinarily happy to welcome Christen Engel to USC Aiken as our first vice chancellor for communications and advertising and marketing and chief of employees,” mentioned USCA Chancellor Dr. Daniel Heimmermann. “Christen will function the college’s chief communication officer and advertising and marketing and model champion, working to construct campus and group consciousness, and improve enrollment and group engagement by way of a cohesive model technique and storytelling platform consultant of our top-tier academic choices and college expertise.”

Engel’s earlier expertise contains roles as vice chairman of selling and communications for Augusta College and Augusta College Well being, the place she led and developed strategic communications in help of Georgia’s first college consolidation and three profitable institutional rebranding efforts leading to elevated title recognition, enrollment and engagement.

“I’m enthusiastic about creating a novel college expertise for present and potential college students whereas paying homage to our wealthy historical past and vibrant group,” Engel mentioned. “In in the present day’s digital world, advertising and marketing serves because the entrance door of our college, and I sit up for working with Chancellor Heimmermann and college management to make sure our institutional voice is consultant of who we’re and the communities we serve.”

An alumnus of USCA and a resident of Aiken, Engel is enthusiastic about improved entry to larger schooling, significantly in South Carolina, and strategic public-private partnerships to additional pupil alternatives, workforce and financial improvement, and group relations.

Engel was named the Nonprofit Communicator of the 12 months by PR Information in 2022 and a High 10 in 10 Younger Professionals to Watch by the Augusta Metro Chamber of Commerce in 2019. Additionally in 2022, Augusta College’s model marketing campaign, “An Expertise Like No Different,” developed below Engel’s management, was named one of many world’s greatest college advertising and marketing campaigns.

She is a member of the chief committee of the Public Relations Society of America’s Counselors to Increased Training and former chair of the College of Georgia’s Public Relations Advisory Council. She can also be a 2015 graduate of Management Augusta.

Engel obtained her bachelor’s diploma in enterprise administration from USCA and a grasp’s in larger schooling administration from Georgia Southern College.





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