Gannett Points Assertion in Response to Wall Avenue Journal Story Relating to Promoting Knowledge

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MCLEAN, Va., March 09, 2022–(BUSINESS WIRE)–Gannett Co., Inc. (NYSE: GCI) as we speak issued a response to a narrative printed by the Wall Avenue Journal (WSJ) on March 8 that suggests Gannett deliberately shared inaccurate data to advertisers over a interval of 9 months.

Gannett sincerely regrets inadvertently passing alongside the inaccurate knowledge parameter. This human error was instantly rectified when the Firm independently found the problem. The info parameter challenge was precipitated on account of a caching error when the Firm carried out modifications to how knowledge is handed from the writer to the advert exchanges.

You will need to be aware that the income related to third-party programmatic promoting exchanges that probably used the inaccurate knowledge parameter in query was lower than $10 million in whole over the impacted interval. Additionally, none of Gannett’s direct bought digital promoting or direct bought programmatic promoting have been affected.

No person stage knowledge was impacted and there was no affect to geo-specific advert placement or person knowledge concentrating on and in all circumstances adverts remained throughout the USA TODAY NETWORK of websites. Solely choose exchanges have adopted this specification, which vastly decreased the potential affect. Likewise, Gannett believes the variety of advertisers impacted from this error was nominal in relation to Gannett’s general programmatic promoting universe.

Gannett has totally evaluated the standard assurance program referring to product releases and is implementing procedures to make sure that an error similar to this doesn’t happen once more sooner or later.

ABOUT GANNETT

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and advertising and marketing options firm dedicated to empowering communities to thrive. With an unmatched attain on the nationwide and native stage, Gannett touches the lives of hundreds of thousands with our Pulitzer Prize-winning content material, client experiences and advantages, and advertiser services. Our present portfolio of media property contains USA TODAY, native media organizations in 45 states within the U.S., and Newsquest, an entirely owned subsidiary working in the UK with greater than 120 native information media manufacturers. Gannett additionally owns digital advertising and marketing providers firms branded LOCALiQ, and runs one of many largest media-owned occasions enterprise within the U.S., USA TODAY NETWORK Ventures. To attach with us, go to www.gannett.com.

Cautionary Assertion Relating to Ahead-Wanting Statements

Sure gadgets on this press launch could represent forward-looking statements throughout the which means of the Non-public Securities Litigation Reform Act of 1995, together with, however not restricted to, statements relating to our enterprise outlook, digital income efficiency, our skill to develop and implement high quality assurance applications for our product releases and our skill to determine and remediate issues in reference to such product releases. Phrases similar to “count on(s)”, “plan(s)”, “believes(s)”, “will”, “goal”, “outlook” and related expressions are supposed to determine such forward-looking statements. These statements are based mostly on administration’s present expectations and beliefs and are topic to various dangers and uncertainties. These and different dangers and uncertainties may trigger precise outcomes to vary materially from these described within the forward-looking statements, lots of that are past our management. The Firm may give no assurance its expectations will probably be attained. Accordingly, you shouldn’t place undue reliance on any forward-looking statements contained on this press launch. For a dialogue of among the dangers and essential components that would trigger precise outcomes to vary from such forward-looking statements, see the dangers and different components detailed on occasion within the Firm’s most up-to-date Annual Report on Kind 10- Okay, our quarterly stories on Kind 10-Q, and our different filings with the Securities and Change Fee. Moreover, new dangers and uncertainties emerge on occasion, and it isn’t attainable for the Firm to foretell or assess the affect of each issue which will trigger its precise outcomes to vary from these contained in any forward-looking statements. Such forward-looking statements communicate solely as of the date of this press launch. Besides to the extent required by regulation, the Firm expressly disclaims any obligation to launch publicly any updates or revisions to any forward-looking statements contained herein to replicate any change within the Firm’s expectations with regard thereto or change in occasions, circumstances or circumstances on which any assertion relies.

View supply model on businesswire.com: https://www.businesswire.com/information/dwelling/20220308006454/en/

Contacts

MEDIA
Lark-Marie Anton
Senior Vice President, Communications
(646) 906-4087
lark@gannett.com

INVESTOR RELATIONS
Trisha Gosser
Senior Vice President, Investor Relations
(703) 854-6708
tgosser@gannett.com



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