Gannett Points Assertion in Response to Wall Avenue Journal Story Relating to Promoting Knowledge | Enterprise

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MCLEAN, Va.–(BUSINESS WIRE)–Mar 9, 2022–

Gannett Co., Inc. (NYSE: GCI) in the present day issued a response to a narrative revealed by the Wall Avenue Journal (WSJ) on March 8 that suggests Gannett deliberately shared inaccurate info to advertisers over a interval of 9 months.

Gannett sincerely regrets inadvertently passing alongside the inaccurate knowledge parameter. This human error was instantly rectified when the Firm independently found the difficulty. The information parameter difficulty was brought on on account of a caching error when the Firm applied adjustments to how knowledge is handed from the writer to the advert exchanges.

It is very important be aware that the income related to third-party programmatic promoting exchanges that probably used the inaccurate knowledge parameter in query was lower than $10 million in whole over the impacted interval. Additionally, none of Gannett’s direct offered digital promoting or direct offered programmatic promoting have been affected.

No person degree knowledge was impacted and there was no influence to geo-specific advert placement or person knowledge focusing on and in all circumstances adverts remained inside the USA TODAY NETWORK of web sites. Solely choose exchanges have adopted this specification, which tremendously diminished the potential influence. Likewise, Gannett believes the variety of advertisers impacted from this error was nominal in relation to Gannett’s general programmatic promoting universe.

Gannett has absolutely evaluated the standard assurance program referring to product releases and is implementing procedures to make sure that an error corresponding to this doesn’t happen once more sooner or later.

ABOUT GANNETT

Gannett Co., Inc. (NYSE: GCI) is a subscription-led and digitally-focused media and advertising options firm dedicated to empowering communities to thrive. With an unmatched attain on the nationwide and native degree, Gannett touches the lives of hundreds of thousands with our Pulitzer Prize-winning content material, client experiences and advantages, and advertiser services. Our present portfolio of media belongings consists of USA TODAY, native media organizations in 45 states within the U.S., and Newsquest, an entirely owned subsidiary working in the UK with greater than 120 native information media manufacturers. Gannett additionally owns digital advertising providers firms branded LOCALiQ, and runs one of many largest media-owned occasions enterprise within the U.S., USA TODAY NETWORK Ventures. To attach with us, go to www.gannett.com.

Cautionary Assertion Relating to Ahead-Wanting Statements

Sure objects on this press launch might represent forward-looking statements inside the that means of the Non-public Securities Litigation Reform Act of 1995, together with, however not restricted to, statements concerning our enterprise outlook, digital income efficiency, our means to develop and implement high quality assurance applications for our product releases and our means to determine and remediate issues in reference to such product releases. Phrases corresponding to “anticipate(s)”, “plan(s)”, “believes(s)”, “will”, “goal”, “outlook” and comparable expressions are meant to determine such forward-looking statements. These statements are based mostly on administration’s present expectations and beliefs and are topic to numerous dangers and uncertainties. These and different dangers and uncertainties may trigger precise outcomes to vary materially from these described within the forward-looking statements, lots of that are past our management. The Firm may give no assurance its expectations shall be attained. Accordingly, you shouldn’t place undue reliance on any forward-looking statements contained on this press launch. For a dialogue of a number of the dangers and vital elements that would trigger precise outcomes to vary from such forward-looking statements, see the dangers and different elements detailed sometimes within the Firm’s most up-to-date Annual Report on Type 10- Okay, our quarterly reviews on Type 10-Q, and our different filings with the Securities and Change Fee. Moreover, new dangers and uncertainties emerge sometimes, and it’s not doable for the Firm to foretell or assess the influence of each issue that will trigger its precise outcomes to vary from these contained in any forward-looking statements. Such forward-looking statements communicate solely as of the date of this press launch. Besides to the extent required by regulation, the Firm expressly disclaims any obligation to launch publicly any updates or revisions to any forward-looking statements contained herein to mirror any change within the Firm’s expectations with regard thereto or change in occasions, circumstances or circumstances on which any assertion relies.

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CONTACT: MEDIA

Lark-Marie Anton

Senior Vice President, Communications

(646) 906-4087

lark@gannett.comINVESTOR RELATIONS

Trisha Gosser

Senior Vice President, Investor Relations

(703) 854-6708

tgosser@gannett.com

KEYWORD: UNITED STATES NORTH AMERICA VIRGINIA

INDUSTRY KEYWORD: OTHER COMMUNICATIONS PUBLIC RELATIONS/INVESTOR RELATIONS MARKETING ADVERTISING DATA MANAGEMENT COMMUNICATIONS TECHNOLOGY SECURITY

SOURCE: Gannett Co., Inc.

Copyright Enterprise Wire 2022.

PUB: 03/09/2022 12:17 AM/DISC: 03/09/2022 01:17 AM

http://www.businesswire.com/information/dwelling/20220308006454/en

Copyright Enterprise Wire 2022.



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