ATLANTA–(BUSINESS WIRE)–Genexa, makers of the world’s first clear medicines – made with the identical efficient lively substances as typical manufacturers however with none of the synthetic fillers – has appointed Emily Culp as the corporate’s new Chief Advertising Officer (CMO). Culp will lead all branding, advertising and marketing and eCommerce for Genexa, bringing along with her greater than twenty years of expertise in advertising and marketing and eCommerce and a confirmed monitor document in accelerating progress by constructing consumer-centric manufacturers throughout channels and geographies, driving enterprise transformation, and introducing revolutionary new merchandise.
Culp joins Genexa at an thrilling time of excessive progress. In 2021, Genexa expanded its retail footprint into 45,000 shops nationwide, together with key retailer companions corresponding to Walmart, Goal, Ceremony Support, CVS, Entire Meals in addition to on-line at Genexa.com and Amazon. The corporate additionally launched its first nationwide broadcast advertising and marketing marketing campaign and closed a extremely profitable and oversubscribed $60 million Collection A that introduced collectively a few of the world’s most well-regarded buyers in shopper merchandise. Hollywood’s high wellness advocates additionally participated within the Collection A, the biggest ever for a shopper pharmaceutical firm. Movie star buyers passionate concerning the clear drugs motion embrace Gwyneth Paltrow, Chris Pratt, Katherine Schwarzenegger, Donald Glover, Lily Aldridge, Jennifer Meyer, Regina Corridor, Sanaa Lathan, Don Cheadle, Bridgid Coulter, Lana Parrilla, Patrick Schwarzenegger, Tony Kanal, Zoey Deutch, and Nikki Reed.
“We’re very excited for the way forward for clear drugs, and Emily couldn’t be a greater chief to assist speed up Genexa’s progress and to embed our model and our core mission – folks over every part – into the hearts and minds of our customers,” famous Genexa Co-founder & CEO David Johnson. “We’re dedicated to giving everybody entry to actual decisions and Emily’s ardour for and expertise with mission-driven firms will assist us form our voice and model with clients.”
“Genexa is doing one thing I’ve by no means seen earlier than in my a long time of expertise in OTC medicines,” provides Genexa Chair Brian Perkins. “Impressed by placing folks over every part, Genexa is driving innovation by difficult the best way OTC medicine are formulated, bringing wholesome, clear medicines to the market in a approach by no means thought attainable. Emily’s ardour for and expertise with mission-driven firms like ours will assist us form our voice and model with clients.”
Spanning all conventional classes of OTC therapy together with chilly and flu, analgesics, digestion and allergy for infants, children and adults, Genexa’s medicines have the identical lively substances because the class leaders however, for the primary time ever, are made with none synthetic inactive substances together with the plethora of synthetic dyes, talc, sorbitol, excessive fructose corn syrup, propylene glycol, titanium dioxide, and customary allergens like gluten and lactose.
“I’m honored and thrilled to be becoming a member of Genexa. I deeply imagine within the imaginative and prescient that Max and David have set forth – lastly offering folks with the actual selection of with the ability to use medicines which can be each efficient and clear, drugs made by individuals who actually care about you and your loved ones,” mentioned Emily Culp, CMO of Genexa. “The years of improvement with main medical doctors and consultants means that there’s lastly efficient drugs accessible with out synthetic colours, flavors and customary allergens whereas preserving all of the lively substances you really need. For me, this implies higher well being choices are lastly accessible to everybody and they’re being made by an organization that places folks first in each approach.”
Most not too long ago, Emily was the CEO of Cowl FX, a clear magnificence model with a world omni-channel presence. She led the transformation of the corporate by pivoting the enterprise mannequin to be extra consumer-centric, world and DTC-focused and by introducing patent pending new merchandise. Her management and imaginative and prescient allowed Cowl FX to take care of its place as a pioneer within the clear magnificence class whereas adapting to shifts inside the trade.
Earlier than becoming a member of Cowl FX, Emily was the International CMO at Keds, the place she was answerable for driving the strategic improvement and inventive execution of Keds’ world advertising and marketing initiatives together with retail improvement, omni-channel advertising and marketing, eCommerce, PR, content material improvement and product collaborations. Emily has additionally held world omni-channel advertising and marketing & retail transformation roles at Rebecca Minkoff, Clinique and Unilever. She was answerable for launching packages just like the “retailer of the longer term” at Rebecca Minkoff, negotiating the partnership between Unilever and Amazon and launching Clinique’s social media presence and increasing the DTC enterprise globally. She started her profession in quite a lot of positions at companies together with Ogilvy & Mather, Arnold and Digitas.
Emily has been acknowledged in Forbes as one in all The World’s Most Influential CMOs, in Enterprise Insider on the 50 Most Revolutionary CMOs within the World record, and in Adweek’s 50 Listing. She is a frequent lecturer at Columbia College and has spoken at quite a few prestigious trade occasions together with store.org, NRF, Google Retail Summit and SXSW. Culp holds a M.B.A from Columbia College and a B.A. from Wake Forest College.
All of Genexa’s merchandise are manufactured in accord with the related FDA tips and are Non-GMO Mission Verified and gluten-free. Many are licensed natural and vegan as effectively. As a Licensed B-Company, Genexa is dedicated to utilizing enterprise as a drive for good, assembly rigorous requirements of social and environmental efficiency, accountability, and transparency.
For extra data, go to Genexa.com.
ABOUT GENEXA
Based by two dads on a mission to revolutionize the medication aisle, Genexa makes drugs with the identical lively substances folks want, however with out the synthetic ones they don’t. We imagine folks deserve decisions. That’s why our enterprise is constructed on the dedication to place folks over every part. All of our merchandise are made to the very best requirements of medication with no synthetic dyes, frequent allergens, or pointless inactive substances. It’s actual drugs, made clear. Learn the way we’re placing folks over every part, in every part we do, at Genexa.com.