L to R: Dana Maiman, CEO of IPG Well being; Junji Yokokawa, President of McCann Well being Japan; Masaya Hosogai, lead of FCB Well being in Japan
IPG Well being right now introduced the launch of FCB Well being in Japan, a brand new full-service healthcare communications company, to assist purchasers speed up their enterprise and impression within the nation and throughout the Asia Pacific area.
Based mostly in Tokyo, the brand new company brings the storied FCB Well being model and it’s “by no means completed” spirit to the Japanese market – the world’s third largest pharmaceutical sector. The company will harness and maximise the facility of the worldwide IPG Well being community to proceed delivering one of the best expertise, capabilities, experience, and customised options for purchasers in Japan.
“The launch of FCB Well being in Japan is a testomony to the power of IPG Well being, and our relentless dedication to doing what’s proper for our purchasers, their manufacturers, and our individuals,” mentioned Dana Maiman, CEO of IPG Well being. “This new providing is essential to constructing new capabilities that can lead our purchasers and groups to even higher heights of development and impression on this excessive potential market. 2023 is already proving to be an thrilling 12 months for IPG Well being.”
FCB Well being in Japan will present a variety of providers, together with inventive, technique, branding, medical writing, and consulting, in addition to digital help. The brand new company can be led by business veteran, Masaya Hosogai as lead of FCB Well being in Japan, working carefully with Junji Yokokawa, President of McCann Well being Japan who will even be main IPG Well being Japan.
Yokokawa mentioned: “I look ahead to constructing on our success right here in Japan, bringing our inventive prowess, scientific power, and well being knowledge analytics experience in a brand new providing that gives our Japanese purchasers extra alternative and functionality. By fusing years of experiences in Japan and the facility of the broader world IPG Well being community, we’ll take our purchasers into an extremely shiny and impactful future.”
The brand new company joins McCann Well being Japan, as a part of IPG Well being’s providing within the nation, and can construct on the community’s large momentum. This transfer comes on the heels on a powerful streak for McCann Well being Japan which, for 13 consecutive years, has been recognised as “Japan/Korea Specialist Company of the 12 months” in Marketing campaign Asia-Pacific’s Company of the 12 months Awards. Notably, the company was awarded Gold within the final 5 years