FOR RELEASE – For Fast Launch January 20, 2023
A Message from our CEO Karen Caplan
To our business mates,
In the present day is a really thrilling one for our firm. Our 61-year-old household enterprise has been acquired by one other unbelievable, thriving produce firm and we’ll now be rising collectively.
After greater than a 12 months of discussions, Legacy Farms LLC BB #:167426, primarily based in Anaheim, California has acquired the belongings of Frieda’s, Inc. BB #:127169
We are going to now be often called Frieda’s LLC and our new CEO is Dan Madsen. Dan has been a buddy for a few years and has been main Legacy Farms since 2019.
We’re so excited that his first order of enterprise was to call my eldest daughter, Alex Jackson as Vice President, Gross sales & Procurement! As you realize, Alex is the third era of our household enterprise, based by our mom, Dr. Frieda Rapoport Caplan in 1962. Alex has been a major a part of our firm’s success over the past 12 years and she or he could be very enthusiastic about this new, expanded alternative.
Legacy Farms actually values Frieda’s robust tradition and branding and is worked up to be the brand new steward of the primary and best-selling model of specialty produce within the US. We are able to’t assist however brag that Frieda’s model has a 30% quicker velocity than the following main model.
My sister, Jackie Caplan Wiggins and I’ll proceed working in an advisory capability to Dan and the Frieda’s workforce and are past thrilled on the alternatives for our firm to broaden. Our firm coloration will nonetheless be purple, our branded packaging will proceed to be eye-catching and our workforce members will proceed to service you with our well-known ardour and a focus to element. Our present gross sales and buying workforce will proceed to work with you as regular in the midst of enterprise.
We thanks in your a few years of help and produce love and stay up for a vibrant and rising future.
Please be happy to achieve out to any of us with any questions you could have.
Karen Caplan