MATTIO Communications launched MATTIO+FIORE Media, a brand new cannabis-focused paid media and efficiency advertising and marketing company. Led by MATTIO Communications CEO Rosie Mattio and Madison Fiore, the subsidiary will deal with development technique, media shopping for, e mail and SMS advertising and marketing, inventive and marketing campaign improvement, together with photograph, video, animation and design belongings and managing listings on third-party platforms equivalent to Weedmaps, Leafly, I Coronary heart Jane and springbig.
As a consequence of federal and native rules, paid media promoting has been traditionally inaccessible to authorized plant-touching hashish firms.
As the previous head of development at Hawke Media, Fiore helped enhance the company’s annual recurring income by 1,300% between 2017 and 2021, executing million-dollar promoting campaigns on behalf of among the most profitable hashish and CBD manufacturers within the U.S., together with Papa & Barkley, Heavy Hitters, EAZE, Miss Grass, Prima, WYLD, Kadenwood Manufacturers and Parallel.
“MATTIO+FIORE’s mission is to get rid of the prevailing friction factors in hashish advertising and marketing by proactively constructing the infrastructure to execute efficient paid media campaigns on mainstream platforms,” mentioned Fiore. “Paid promoting stays an underutilized device in hashish, and after growing campaigns for among the most revered manufacturers over the previous 5 years, I acknowledged a chance to assist companies navigate this uncharted territory on a bigger scale. MATTIO+FIORE’s providers might be important to model development as soon as hashish e-commerce hits its stride, and I’m thrilled to associate with Rosie to push the needle ahead throughout the realm of hashish advertising and marketing.”
MATTIO+FIORE focuses on driving purchasers’ consciousness, site visitors and income by means of paid media and efficiency advertising and marketing methods.
Dedicated to purchasers each step of the best way, the brand new company has mentioned it would develop campaigns and execute creatives whereas honing in on attribution, full-funnel advertising and marketing audits, LTV, CRO and strategic partnerships.