Meals advertising and marketing publicity and energy and their associations with food-related attitudes, beliefs and behaviours: a story overview



This report presents the outcomes of a story overview performed to replace an earlier descriptive overview revealed by WHO in 2009 on the extent, nature and results of meals advertising and marketing. The present overview was requested by the WHO Diet Steering Knowledgeable
Advisory Group (NUGAG) Subgroup on Coverage Actions as a part of the proof critiques to tell its formulation of an up to date WHO guideline on insurance policies to guard kids from the dangerous affect of meals advertising and marketing.

The overview included 143 content material evaluation research (research that take into account the place meals advertising and marketing happens, how a lot there’s, for which manufacturers/merchandise and what inventive content material and advertising and marketing methods are used) and 36 shopper analysis research (research that discover people’ beliefs, attitudes, perceptions and behavioural responses to meals advertising and marketing) revealed between 2009 and 2020. Primarily based on the content material evaluation research, meals advertising and marketing stays prevalent, together with in settings the place kids collect and through kids’s tv programming and viewing instances. Meals advertising and marketing predominantly promotes meals that contribute to unhealthy diets (corresponding to “quick meals”, sugar-sweetened drinks, and chocolate and confectionery) and makes use of a variety of inventive methods more likely to enchantment to younger audiences (corresponding to superstar/sports activities endorsements, promotional characters, and video games). The findings of the buyer analysis research included optimistic associations between the frequency of, or stage of publicity to, meals advertising and marketing and routine consumption of marketed meals or much less wholesome meals.

This overview extends the findings of the 2009 WHO overview by including proof and views on extra up to date sorts of advertising and marketing, reflecting the expansion in web use and meals advertising and marketing through digital and social media over the past decade. It confirms that advertising and marketing of meals that contribute to unhealthy diets stays pervasive and persuasive and gives proof that strengthens the rationale for motion to limit meals advertising and marketing to which kids are uncovered.

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