TORONTO, March 22, 2022 /CNW/ – Nourish Meals Advertising, Canada’s solely full-service advertising company specializing in meals, beverage, and agriculture, just lately concluded its newest Halal Shopper Research. With over 1,000 members throughout Canada, Nourish conducts the examine to raised perceive the Canadian halal Grocery Shopper – Muslim people and households that recurrently buy halal meals.
Shopper behaviour reveals a spot retailers can make the most of to raised service the halal shopper.
The 2022 version included a give attention to monitoring shifts in client behaviour attributable to COVID throughout the Canadian Muslim neighborhood.
“The rapid flag for us when reviewing outcomes from this yr’s Halal Shopper Research was the chance highlighted for on-line grocery procuring,” says Salima Jivraj, head of Nourish Multicultural and Account Director at Nourish Meals Advertising. “With such development within the platforms and curiosity from this shopper group, it is vital that halal manufacturers are represented on retailers’ e-commerce platforms.”
Seventy-two per cent of respondents stated they do their procuring on-line in comparison with solely about 53% of the overall inhabitants when requested the identical query. This distinction in shopper behaviour reveals a spot retailers can make the most of to raised service the halal shopper.
With restricted retail shelf house, each grocery shops and producers can reap the advantages of direct-to-consumer and on-line procuring channels to get their halal merchandise to those keen customers sooner.
Fifty per cent of respondents rated firms as “good” or “superb” when requested if main meals firms meet their wants for halal merchandise. That determine is up from 32% in 2019 and is the best reported since 2014. Though this can be a main step in the appropriate path, the implication is there’s nonetheless room for enchancment, and never all buyers really feel their wants are being met.
“Because of the rise of COVID-19 previously two years, it’s clear that social channels have develop into a main supply for customers to seek out out about new halal merchandise,” Says Jo-Ann McArthur, President of Nourish Meals Advertising. “Tv has additionally been a supply of leisure and information as a result of period of time folks spent at house in the course of the pandemic.”
The Halal Shopper Research has been used as a instrument for a lot of of Nourish Meals Advertising’s meals and beverage purchasers. The examine gives key insights into particular segments resembling regional grocery retailer preferences, halal model desire, and which certifying physique customers look to for verifying their halal merchandise.
To entry this yr’s Nourish Halal Research, please attain out on to Salima Jivraj: salima.jivraj@nourish.advertising
About Nourish Meals Advertising:
Nourish Meals Advertising is Canada’s solely full-service advertising company completely working with purchasers within the meals and beverage trade, with places of work in Toronto, Montreal and Guelph.
SOURCE Nourish Advertising Inc.
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