OML Leisure, a content material studio and creator administration firm working for shut to twenty years, has additionally introduced the appointment of Manav Parekh as its Artistic Head for its Branded Observe.
OML’s newly appointed Artistic Head, Manav has over 17 years of expertise within the inventive and content material house. His final stint at Leo Burnett as Government Artistic Director – Digital has seen him work with manufacturers like META, JEEP, VISA, Guarantee, Nerolac, KTM and PhonePe. In the meantime, his eager curiosity in craft beer led him to seek the advice of with and launch BrewDog, a Scottish craft beer in India.
Previous to this, he was the Artistic Head at VICE India, the place he labored on long-form content material for manufacturers akin to Mountain Dew alongside experiential IPs like BUDX by Budweiser. A seasoned digital inventive throughout organisations akin to Disney+ Hotstar, Edelman, Indigo Consulting, JITB and Hungama, Manav brings inventive options to the desk which can be actually out-of-the-box.
His position at OML will see him as head inventive, main all branded content material work throughout all companies at OML.
Manav Parekh – Government Artistic Director – OML Leisure, mentioned, “I’m vastly excited to be a part of an organisation that has at all times championed new-age popular culture in India. OML is intrinsically on the nexus of the creator financial system and, by extension, the digital content material panorama in India. Manufacturers are getting bolder than ever earlier than, due to digital, evolving comms at breakneck speeds. As creatives at OML, our endeavour is to handle this and be on the forefront of new-age model constructing that’s fast, impactful and most significantly, sustainable. We consider that manufacturers aren’t simply advertisers however publishers too. That is mirrored superbly in our groups with not simply promoting of us however creatives from diversified backgrounds, from stand-up comedy to long-form content material specialists. I’m tremendous stoked for this journey, are you able to inform?”
Tusharr Kumar – Chief Working Officer – OML Leisure talked about, “At OML, we’re at all times searching for individuals who need to work on the chopping fringe of the digital content material evolution. In reality, we’re attracting expertise from conventional promoting businesses and companies as they need to work in a collaborative house that provides them a canvas to specific on in newer, unconventional methods, an area that’s the long run within the creator and artistic ecosystems. Manav’s skill for model storytelling and understanding of the brand new media house will assist us drive a big effect for our model companions – previous and new. We’re wanting ahead to working with Manav and proceed constructing the inventive groups at OML”