New British banking app Novus has collaborated with main Sustainability-as-a-Service supplier ecolytiq to launch Novus’ sustainable banking app within the UK.
After a profitable crowdfunding marketing campaign in December 2021, B Corp-certified fintech Novus has now launched its inexperienced banking app. With the assistance of progressive banking applied sciences, Novus seeks to positively affect customers’ existence by serving to them make extra climate-conscious buying choices. To realize their purpose of making an ecosystem that connects customers’ spending habits with purpose-driven manufacturers and initiatives, Novus selected ecolytiq.
“We predict that that being conscious of your environmental footprint is step one in the direction of a extra sustainable and carbon-neutral life” says Shruti Rai, co-founder and Chief Development Officer at Novus. She provides: “By partnering with ecolytiq and through the use of their know-how, we’re excited to supply this data to our finish customers. As a substitute of simply advising individuals to eat much less meat or journey much less, as a one-size-fits-all resolution, we would like our group to have the ability to determine particular areas the place they will change their life-style to dwell extra sustainably.”
Having built-in the ecolytiq software program, Novus offers customers with individualised carbon footprint calculations for every fee transaction in actual time. Novus’ prospects are partaking with localised environmental insights and suggestions loops throughout the app, partaking them in additional climate-conscious existence every single day. Collectively, the ecolytiq/Novus partnership makes cash a pressure for good.
Ulrich Pietsch, CEO at ecolytiq, provides: “By combining forces with Novus, ecolytiq is thrilled to help one other trailblazing fintech that’s genuinely embracing local weather motion and absolutely understands what it means to be a sustainable enterprise within the twenty first century. Novus serves as a task mannequin for monetary service suppliers of the longer term, trying to contain and have interaction the purchasers in inclusive and holistic banking. We’re proud to hitch them in that mission!”