Smokey Bones promotes Nichole Robillard to chief advertising and marketing officer

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Smokey Bones proclaims it has elevated Nichole (Cole) Robillard to Chief Advertising Officer for the 61-unit informal eating chain. Cole joined Smokey Bones a yr in the past as Vice President of Advertising and assumes her new position as CMO instantly, reporting on to CEO James O’Reilly.   

Since becoming a member of the Smokey Bones workforce, Cole has led the launch of an built-in new model marketing campaign, positioning the restaurant because the “Masters of Meat” and capitalizing on client demand for protein-forward meals and luxury meals. She has spearheaded a revamp of the corporate’s beverage program, specializing in over-the-top colourful cocktails, beer + burger drink specials, and different specialty drinks that make for Instagram-worthy moments company crave, and companions with Chef Peter Farrand, Smokey Bones’ Chief Meals & Beverage Innovation Officer, on limited-time menu introductions to showcase Smokey Bones’ meat mastery and cocktail creativity. She additionally drove the latest launch of the model’s first related TV marketing campaign as a part of an ongoing advertising and marketing combine evolution, and has helped drive important comp gross sales progress whereas navigating the pandemic. 

“Cole is a wonderful chief and really profitable advertising and marketing government deserving of her promotion to CMO,” mentioned CEO James O’Reilly. “She has improved the standard of our advertising and marketing execution, positively impacted our enterprise outcomes, added important creativity to our manufacturers and is positively impacting our tradition.” 

Along with directing advertising and marketing efforts for Smokey Bones’ 61 restaurant and ghost kitchen places in 16 states, she can also be main advertising and marketing efforts for Smokey Bones’ two digital manufacturers, The Wing Expertise and Burger Expertise. The pick-up and delivery-only manufacturers have skilled great progress the final yr and are an necessary a part of Smokey Bones’ off-premise eating technique. Cole can also be overseeing the grand opening of Smokey Bones in Avon, Indiana subsequent month – the primary new location from the corporate since 2019.  

At first of 2022, Cole was named one of many 13 most influential advertising and marketing leaders within the restaurant {industry} by FSR. Previous to becoming a member of Smokey Bones, she spent almost 20 years at top-tier nationwide advertising and marketing and promoting businesses, main built-in groups centered on driving progress for restaurant, retail and meals and beverage manufacturers. Her meals service {industry} experience spans a number of multi-unit chains, together with McDonald’s, Chuck E. Cheese and Jamba Juice.   

“This position has been a dream come true for me, merging my ardour for advertising and marketing with my love and appreciation for the facility that meals has to deliver folks collectively. I’m so pleased with our industry-leading workforce at Smokey Bones and all that we now have completed collectively over the past yr – and I’m excited for the brand new initiatives we now have deliberate for 2022 and past,” mentioned Cole Robillard. “It’s so thrilling to work for a company within the midst of an explosive progress mode, alongside individuals who each encourage and problem you.” 

About Smokey Bones   

The Masters of Meat Smokey Bones is a full-service restaurant delivering nice barbecue, award profitable ribs, perfectly-seared steaks and craveable sides with a sweeping central bar in 61 places throughout 16 states. Smokey Bones serves lunch, dinner, and late night time, and has a full bar that includes a wide range of bourbons and whiskeys, a choice of home, import and native craft beers, and signature, handcrafted cocktails. We provide a wide range of meats which might be slow- smoked, fire-grilled, and out there for dine-in, pick-up, on-line ordering, catering, and supply. Smokey Bones provides a ten % low cost to energetic obligation army members and veterans with ID. Smokey Bones is an affiliate of Boca Raton, FL primarily based Solar Capital Companions. For extra data and a listing of places nationwide, please go to www.SmokeyBones.com. Smokey Bones, Meat is What We Do! 

 



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