ST. HELENA, Calif.–(BUSINESS WIRE)–The Duckhorn Portfolio, Inc. (NYSE: NAPA) (the “Firm”), North America’s premier luxurious wine firm, in the present day introduced Gayle Bartscherer shall be becoming a member of the Firm as the subsequent Govt Vice President, Chief Advertising and marketing and DTC Officer and can assume the function within the subsequent few weeks. Bartscherer brings greater than 20 years of wine industry-focused expertise to The Duckhorn Portfolio, having beforehand held key management positions in enterprise improvement, vineyard operations, model administration, advertising and marketing, and worldwide advertising and marketing and gross sales.
Most just lately, Bartscherer spent the final a number of years managing a staff of 60 as SVP Worldwide Gross sales, Advertising and marketing and Enterprise Growth at Jackson Household Wines (JFW). Throughout her 14 years with JFW, Bartscherer held a number of key positions, together with Model Supervisor, Director of Advertising and marketing, and Vice President of Worldwide Advertising and marketing and Enterprise Growth. After beginning within the accounting {industry}, Bartscherer started her profession in wine at Blue Way of life, the place she labored alongside James Beard Award-winning creator, columnist and tv persona Anthony Dias Blue as Vice President of Enterprise Growth and Occasions. Bartscherer has additionally labored at Bon Appetit Journal and Santa Barbara-based Beckmen Vineyards in advertising and marketing and operations. She holds a Bachelor of Arts in French and Italian from the College of London.
“Gayle is an distinctive addition to our Govt Management Staff,” mentioned Alex Ryan, President, Chief Govt Officer and Chairman of the Firm. “She is a strategic, pushed, and dynamic government with a confirmed observe file of figuring out and capitalizing on alternatives within the market, particularly within the DTC channel. A gifted chief and advertising and marketing government with a deep understanding of luxurious wine, she is going to contribute immensely to each our day-to-day operations and our broader strategic planning, whereas additionally specializing in persevering with to drive progress in our extremely profitable DTC program. Gayle’s early expertise as an accountant at Arthur Andersen, previously one of many “Large 5” accounting corporations, additionally ensures that she is going to deliver the required monetary rigor to her function to help our twin mission of progress and steady qualitative enchancment. She shall be a useful addition to The Duckhorn Portfolio.”
“Like many others, I’ve been extremely impressed by what The Duckhorn Portfolio has achieved and what it has come to signify within the luxurious wine {industry},” mentioned Bartscherer. “Guided by the identical pioneering spirit that made Duckhorn Vineyards an icon, The Duckhorn Portfolio is redefining the fashionable American luxurious wine {industry} whereas setting new benchmarks for high quality and client engagement. I’m excited to affix the staff and to assist proceed the custom of excellence.”
Ryan additionally mentioned the invaluable contributions of outgoing Govt Vice President, Chief Advertising and marketing and DTC Officer Carol Reber. “Over the previous 12 years, Carol was integral to remodeling The Duckhorn Portfolio into the Firm we’re in the present day. She has been instrumental to our success in establishing The Duckhorn Portfolio as America’s most interesting one-stop luxurious wine store. I can consider no greater praise than to say that Carol has left our firm stronger, extra dynamic and extra poised to fulfill the challenges and alternatives forward than ever earlier than. We’re deeply grateful to Carol and need her all the very best.”
About The Duckhorn Portfolio, Inc.
The Duckhorn Portfolio is North America’s premier luxurious wine firm, with ten wineries, eight state-of-the-art winemaking services, seven tasting rooms and greater than 900 coveted acres of vineyards spanning 23 Property properties. Established in 1976, when vintners Dan and Margaret Duckhorn based Napa Valley’s Duckhorn Vineyards, in the present day, our portfolio options a few of North America’s most revered wineries, together with Decoy, Paraduxx, Goldeneye, Migration, Canvasback, Calera, Kosta Browne, Greenwing and Postmark. Sourcing grapes from our personal Property vineyards and wonderful growers in Napa Valley, Sonoma County, Anderson Valley, California’s North and Central coasts, and Washington State, we provide a curated and complete portfolio of acclaimed luxurious wines with worth factors starting from $20 to $200 throughout greater than 15 varietals and 25 appellations. Our wines can be found all through america, on 5 continents, and in additional than 50 international locations world wide. To be taught extra, go to us at: https://www.duckhornportfolio.com/. Buyers can entry info on our investor relations web site at https://ir.duckhorn.com.