2023 Marks Sixth Consecutive AdTheorent Win for Continued Know-how Innovation

NEW YORK, Jan. 17, 2023 /PRNewswire/ — AdTheorent Holding Firm, Inc. (Nasdaq: ADTH) (“AdTheorent” or “the Firm”), a programmatic digital promoting chief utilizing superior machine studying know-how and privacy-forward options to ship real-world worth for advertisers and entrepreneurs, at the moment introduced it has been chosen by Enterprise Intelligence Group as a winner of the 2023 BIG Improvements Awards for its know-how innovation. This annual enterprise awards program acknowledges organizations, merchandise, and other people which might be bringing new concepts to life in progressive methods.AdTheorent’s sixth consecutive win displays the Firm’s dedication to continued innovation and disruption within the adtech house.

AdTheorent is a digital media platform with transformational privacy-forward strategies to execute high-performing programmatic digital promoting campaigns, serving each model and company clients. Quite than specializing in concentrating on consumer IDs, AdTheorent’s makes use of superior information science and machine studying to attain advert impressions based mostly on the statistical probability that serving adverts on such impressions will yield desired marketing campaign enterprise objectives.  AdTheorent builds customized machine studying fashions for every marketing campaign purpose – whether or not on-line actions akin to gross sales or bodily world actions akin to retailer visitation – and deploys them to the platform for automated execution and optimization. As well as, AdTheorent’s Predictive Viewers Builder has re-conceptualized what a targetable digital viewers will be, leveraging superior algorithms – not consumer IDs — to focus marketing campaign supply inside every advertiser’s desired target market.  Out there to advertisers in a full-service managed capability or as a Direct Entry “self-service” providing, AdTheorent’s platform operates on an enormous scale with platform fashions evaluating tens of millions of impressions per second based mostly on 1000+ information attributes, figuring out information correlations amongst conversions and optimizing concentrating on based mostly on every impression’s predictive rating. AdTheorent evaluates over a million impressions every second to foretell which of the billions of accessible digital advert impressions will yield future client conversion actions.

AdTheorent Predictive Promoting just isn’t reliant upon third social gathering information licenses, cookies, system IDs or unified or individualized IDs. AdTheorent’s privacy-forward method to digital promoting and its potential to drive superior enterprise outcomes for advertisers units the corporate aside from others within the trade. 

 “AdTheorent is dedicated to constructing and enhancing probably the most superior and differentiated promoting know-how ever deployed in market,” mentioned Jim Lawson, CEO of AdTheorent. “Our media shopping for and optimization platform and associated merchandise are premised on the immense energy of machine studying and information science – all utilizing ID-agnostic privacy-forward strategies that clients crave — and we sincerely thank the BIG Innovation Award judges for this worthwhile recognition.” 

Organizations from throughout the globe submitted their latest improvements for consideration within the BIG Innovation Awards. Nominations had been judged by a choose group of enterprise leaders and executives who volunteered their time and experience to attain submissions.

For extra details about AdTheorent’s method, click on right here.  For extra details about the BIG Innovation awards, go to http://www.bintelligence.com/big-innovation-awards/.

About AdTheorent:

AdTheorent (Nasdaq: ADTH) makes use of superior machine studying know-how and privacy-forward options to ship impactful promoting campaigns for entrepreneurs. AdTheorent’s machine learning-powered Platform AT powers its predictive concentrating on, geo-intelligence, viewers extension options and in-house inventive functionality, Studio AT. Leveraging solely non-sensitive information and centered on the predictive worth of machine studying fashions, AdTheorent’s product suite and versatile transaction fashions enable advertisers to determine probably the most certified potential customers coupled with the optimum inventive expertise to ship superior outcomes, measured by every advertiser’s real-world enterprise objectives.

AdTheorent is persistently acknowledged with quite a few know-how, product, progress and office awards. AdTheorent was named an AdExchanger 2022 High 50 Programmatic Energy Participant and was honored with an AI Breakthrough Award and “Most Modern Product” (B.I.G. Innovation Awards) for six consecutive years.  Moreover, AdTheorent is the one six-time recipient of Frost & Sullivan’s “Digital Promoting Management Award.” In September, evidencing AdTheorent’s continued prioritization of its workforce, AdTheorent was named a Crain’s High 100 Finest Place to Work in NYC for the ninth consecutive yr. AdTheorent ranked fifth within the Giant Employer Class and seventeenth Total in 2022. 

AdTheorent is headquartered in New York, with fourteen places of work throughout the USA and Canada.  For extra data, go to adtheorent.com.

The Enterprise Intelligence Group was based with the mission of recognizing true expertise and superior efficiency within the enterprise world. Not like different trade award applications, these applications are judged by enterprise executives having expertise and information. The group’s proprietary and distinctive scoring system selectively measures efficiency throughout a number of enterprise domains and rewards these corporations whose achievements stand above these of their friends.

SOURCE AdTheorent