The award-winning advertising and marketing and promoting agency 365° Complete Advertising, on St. Simons Island, just lately led a branding challenge that earned excessive honors for its consumer from a nationwide public relations affiliation, including one other accolade to the agency’s ever-growing record.
Clayton County gained the Award of Excellence for fame and model administration on the annual Phoenix Awards ceremony of the Georgia Chapter of the Public Relations Society of America because of the model overhaul created, designed and executed by 365° Complete Advertising. The Phoenix Awards acknowledge the perfect public relations campaigns and actions from the earlier yr.
The brand new model, “Cc: Clayton linked,” launched in June 2020 and has already modified perceptions of Clayton County to replicate prosperity and progress. In its first 16 months, the brand new colourful emblem and slogan of “The place the world lands and alternatives take off” has created a refreshing new identification for Clayton County authorities and its departments and has made the county a competitor in Metro Atlanta.
The marketing campaign has taken off because of the globe-shaped emblem, developed from a grid of vibrant colours that alerts Clayton County’s entry to the world as the house of Hartsfield-Jackson Atlanta Worldwide Airport, one of many busiest airports on this planet.
“365° Complete Advertising blended all elements of the group and delivered to us a model we’re pleased with, that we will share, and that others will know,” stated Jeffery Turner, chairman of the Clayton County Board of Commissioners. “After they see this model, this emblem, they are going to know that is Clayton County, Ga.”
The brand’s vibrant colours have been impressed by the flags representing the multicultural make-up of Clayton County’s inhabitants. The brand is mixed with the “Cc: Clayton linked” tagline that evokes the technological infrastructure in Clayton County via its use of “Cc:,” a typical abbreviation, in addition to the county’s bodily connections with each the remainder of metro Atlanta through the 4 interstates with 19 exits, and the world through the airport. The tagline additionally conveys the group ambiance in Clayton County that exists in each unincorporated areas and the county’s seven municipalities.
365° Complete Advertising led creation of the model via an immersive, team-oriented, concept-to-completion course of that included group and stakeholder surveys, SWOT evaluation, detailed knowledge assortment, analysis and knowledgeable design. The agency additionally took care of media shopping for and model placement for Clayton County via its full-circle strategy to vacation spot branding and advertising and marketing.