VCCP’s easter marketing campaign for Cadbury allows you to cover a 3 foot digital egg anyplace on this planet after which create a personalised clue to assist somebody discover it. You may then select to have eggs delivered in actual life, due to an Amazon tie-up.

There’s additionally a partnership with Manchester United, together with a 3 metre excessive egg planted on the group’s floor, Outdated Trafford.

https://www.youtube.com/watch?v=cqQmVWIOy1M

Chris Birch & Jonny Parker, ECDs at VCCP London, stated: ‘‘As beautiful as getting a chocolate egg is, the actual generosity and enjoyable of Easter lies within the hiding. For the second yr now everybody can get entangled, younger and previous, in the actual world and on-line, and conceal eggs actually anyplace.”

It is a ramped up model of final yr’s marketing campaign, which noticed 800,000 digital eggs hidden, and can roll out throughout Cadbury’s key markets UK, Eire, Australia and new to this yr, South Africa.

Not seen the Manchester United gamers – together with Maguire and Pogba – do their factor on social for this marketing campaign but, however the principle movie options some dreamy places.

MAA artistic scale: 7