CitiDirect® Earns Prime On-line Portal Rating in Coalition Greenwich World Digital Banking Examine


NEW YORK–()–CitiDirect®, Citi’s institutional on-line and cell banking platform, achieved a prime on-line portal rating in Coalition Greenwich’s 2021 Digital Banking Benchmarking examine. This marks the sixteenth consecutive yr that Citi has been acknowledged amongst a distinguished group of each international and regional rivals.

Chris McDonnell, Head of Digital Benchmarking at Coalition Greenwich, added “Because the business navigates its digital transformation journey, the biggest banks have established a major capabilities benefit. Citi and different international leaders have as soon as once more widened the hole to different gamers each home and worldwide. CitiDirect continues to evolve, providing company shoppers flexibility as they handle advanced multinational treasury necessities. On-line banking portals at the moment are on the very heart of the company consumer expertise and form consumer perceptions based mostly on technical capabilities, steady innovation, and most significantly, and ease of use.”

The annual survey, one of the vital prestigious benchmarking research within the institutional banking house, assesses the important thing options and performance that outline “Better of Breed” digital banking platforms. It consists of greater than 50 analysis components and a few 1800 sub-criteria, spanning the whole lot from cross-product integration and navigability to on-line help and schooling to consumer administration and fraud prevention.

“Incomes a prime rating for our on-line portal for 16 straight years is a testomony to Citi’s ongoing dedication to delivering the most effective and most progressive options to our shoppers,” stated Shahmir Khaliq, World Head of Treasury and Commerce Options, Citi. “Know-how is a key differentiator for us, and we proceed to spend money on our platforms, community and knowledge administration capabilities to assist our shoppers succeed and develop in these difficult instances.”

Coalition Greenwich’s analysis of Citi’s capabilities encompassed its whole portfolio of built-in digital banking options, together with the CitiDirectbanking platform. This yr’s analysis additionally included over 300 new standards spanning areas resembling digital assistants, service provider companies, fee monitoring, multibank capabilities, provide chain companies, and digital account capabilities. Citi’s deal with increasing each cell and API capabilities was acknowledged, with rankings properly above the business normal.

In 2021, Citi’s institutional digital channels skilled sturdy progress together with:

– Digital Account Opening (96% progress in comparison with 2020)

– CitiDirect Cell Customers (69% progress in comparison with 2020)

– Transaction flows throughout digital channels (CitiConnect®) grew 38% in comparison with the earlier yr with CitiConnect APIs experiencing over 1 billion API calls up to now.

“In as we speak’s quickly evolving digital world, the place transformation is usually the important thing to buyer success, next-gen treasury options, resembling CitiDirect, are enabling our shoppers to compete and thrive,” stated Naveed Anwar, World Head of Digital with Citi’s Treasury and Commerce Options. “We’re honored and humbled that CitiDirect has earned a prime on-line portal rating in Coalition Greenwich’s 2021 Digital Banking Benchmarking examine. As markets evolve, we proceed to spend money on our portfolio of award-winning options with a deal with creating frictionless end-to-end consumer experiences for our shoppers to satisfy each their present and future digital wants, and assist them succeed,” he added.

Citi’s next-generation banking platform CitiDirect® offers one-click entry to international transaction capabilities utilizing an intuitive and user-centric workflow. CitiDirect helps a number of transaction sorts throughout a number of geographies, subsidiaries, and currencies. Customers can handle accounts, funds, receivables, liquidity, commerce, international trade and reporting throughout the globe with CitiDirect on-line, cell and pill variations. CitiConnect® is a part of an omni-channel digital banking product suite that additionally consists of CitiDirect On-line Banking and Cell. CitiConnect APIs are supported via an ecosystem that features strategic partnerships with numerous treasury software program suppliers. Together with the CitiConnect® API Developer Portal and Testing Portal, Citi TTS helps API-based integration in a globally constant manner throughout TTS’ international footprint.

Coalition Greenwich is a number one international supplier of information, analytics and insights to the financial companies business. The Digital Banking Benchmarking examine serves as a barometer of market traits and growth priorities that may present a forward-view of next-generation capabilities. Main banks and non-bank suppliers are evaluated within the examine yearly with the financial institution group consisting of elite international and regional friends within the transaction banking business.

Citi Treasury and Commerce Options (TTS) helps allow our shoppers’ success by offering an built-in suite of progressive and tailor-made money administration and commerce finance companies to multinational firms, monetary establishments and public sector organizations throughout the globe. Based mostly on the inspiration of the business’s largest proprietary community with banking licenses in over 90 international locations and globally built-in expertise platforms, TTS continues to paved the way in providing a complete vary of digitally enabled treasury, commerce and liquidity administration options.

About Citi

Citi, the main international financial institution, has roughly 200 million buyer accounts and does enterprise in additional than 160 international locations and jurisdictions. Citi offers customers, firms, governments and establishments with a broad vary of economic services, together with client banking and credit score, company and funding banking, securities brokerage, transaction companies, and wealth administration.

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