DCA Launches Updated Learning Management System, Diamond Course and Website


(PRESS RELEASE) NEW YORK — Diamond Council of America (DCA) – DCA, a non-profit organization that provides quality, affordable distance education and the opportunity to earn professional certifications in diamonds, colored gemstones, and fine jewelry sales, announces the launch of a new Learning Management System (LMS) as well as a revamped Diamond Course and website.

“DCA has spent the last year prioritizing the enhancement of our digital spaces. Online education has never been more important and DCA is thrilled to be able to launch a revamped Diamond Course in addition to providing a better user experience through the new website and Learning Management System,” says DCA President/CEO Terry Chandler. “With these new systems in place, we can serve a larger population of the jewelry industry and provide the education solutions that retailers need to be successful in today’s environment.”

The new LMS features a newly overhauled and interactive Diamond Course featuring updated and expanded course content in addition to a streamlined learning platform.

The Diamond Course brings learning to life for the front-line sales associate. The e-learning course is designed to help students apply newly learned information quickly and efficiently. As knowledge is presented, the course describes how to use it in sales and everyday store operations. The course may be taken at the student’s own pace.

The LMS also hosts the courses Beginning Jewelry Sales, Advanced Jewelry Sales, and Colored Gemstones.

The courses can now be accessed through a revamped website at DCAlearning.org. All courses are available for $125 per course for DCA members and $200 per course for non-DCA members.


DCA members have access to the Diamond, Colored Gemstone and Jewelry Sales courses for their associates at discounted rates, beautifully embossed plaques, decals, hanging signs, and lapel pins. These invaluable sales tools help build a jeweler’s professionalism, raise his/her standards of merchandising and advertising, and symbolize affiliation with an organization of the highest ethical and educational standards.

For more information about DCA, to enroll in DCA courses or to become a member, visit www.dcalearning.org.

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