Dina Fenili Niekamp brings over 16 years of hospitality expertise to her position as Director of Gross sales, Advertising and marketing & Model at Miraval Resorts. On this place, Dina is answerable for driving shopper consciousness, with a concentrate on the worldwide growth of the Miraval model and spearheading the advertising and marketing and communications efforts for Miraval’s three award-winning properties throughout the nation. Dina additionally leads leisure and group gross sales efforts together with staffing, gross sales optimization and the event of branding supplies for direct gross sales. In 2021, Dina spearheaded a partnership with the Nationwide Alliance on Psychological Sickness (NAMI), the nation’s main voice in psychological well being, to launch a collection of employees assets, visitor occasions and packages that promote the intersection of mindfulness and psychological wellbeing. Previous to her present position, Dina served because the Director of Model & Advertising and marketing at Miraval Resorts.

Moreover, Dina serves on behalf of Miraval as a member of the World Wellness Institute’s Variety, Fairness and Inclusion Council, whose goal is to create a optimistic influence on the wellness of worldwide society by selling innovated wellness-based approaches to raise and seed larger unity, respect, and inclusion for all.

Earlier than Miraval, Dina was the Director of Gross sales and Advertising and marketing on the Kimpton Grey Resort in Chicago, Unwell., the place she oversaw the launch of the property in 2016. There, she labored on a wide range of activations and key partnerships for the lodge, akin to launching Chicago’s first plant-themed pop-up lodge in partnership with Garfield Conservatory and Orbitz. She additionally spearheaded varied philanthropic initiatives because the Vice President of the nonprofit Daisie Basis. One key initiative was to fundraise and donate over 500 backpacks and college provides to elementary faculty college students in want in Chicago. Over and above this, Dina was a member of Kimpton’s Discipline + Model Advertising and marketing Management Crew contributing to 12 properties’ model advertising and marketing efforts. She was the recipient of the first-ever Kimpton Model Innovator Award in addition to the Invoice Kimpton Chairman’s Award.

Previous to her position on the Kimpton Grey Resort, Dina served in varied gross sales and advertising and marketing roles for manufacturers akin to Virgin Accommodations world premiere in Chicago as Director of Gross sales & Advertising and marketing, Park Hyatt Chicago’s Affiliate Director of Gross sales and the Elysian Resort’s (now Waldorf-Astoria Chicago) Sr. Gross sales Supervisor. She began her hospitality profession in 2006, when she served because the Company Gross sales Consultant at The 4 Seasons Resort and The Ritz-Carlton Resort in Chicago. In her leisure time, Dina enjoys bringing wellness into her life to stability her busy way of life by means of yoga and swimming, in addition to giving again to her local people by means of skilled mentorship packages and neighborhood service. Dina loves spending time along with her rising household, as she and her husband Tom welcomed their daughter Charlotte in November of 2021!

Miraval Resorts
Chicago, Illinois
United States