BRUSSELS, Jan 9 (Reuters) – EU competitors enforcers will determine by Feb. 10 whether or not to permit Deutsche Telekom DTEGn.DE, Orange ORAN.PA, Telefonica TEF.MC and Vodafone VOD.L to arrange an promoting three way partnership to compete with Massive Tech, a European Fee submitting confirmed.
The telecoms operators sought approval from the EU antitrust watchdog on Jan. 6 for the three way partnership, which might be their first try and tackle Meta META.O and Alphabet GOOGL.O unit Google within the profitable internet advertising sector.
The Fee can approve the take care of or with out treatments or it will probably open a four-month lengthy investigation if it has severe issues.
“The JV will provide a privacy-led, digital identification resolution to help the digital advertising and marketing and promoting actions of manufacturers and publishers,” the Fee stated.
(Reporting by Foo Yun Chee; enhancing by Barbara Lewis)
((foo.yunchee@thomsonreuters.com; +32 2 287 6844; Reuters Messaging: foo.yunchee.thomsonreuters.com@reuters.web))
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