The theme for the brand new rugby league season is “Unreal”, with Nathan Cleary, James Tedesco, Daly Cherry-Evans, Josh Addo-Carr and Jess Sergis among the many stars promoting the slogan within the NRL’s new promoting marketing campaign.
That is the primary have a look at the brand new “It’s all the actual that makes rugby league so unreal” advert, which promotes all ranges of the sport from grassroots, to the ladies’s competitors to the NRL.
Benji Marshall might have retired, however the legendary playmaker is given a tribute in a 60-second clip that additionally offers air time to a number of the stars of immediately and tomorrow.
Fittingly given his heroics from final season, the commercial begins with Manly celebrity scoring a signature strive as 9 commentator Ray Warren gasps: “Unreal, the place did that come from?”
The motion units the scene for the remainder of the promotion, which then cuts to 10-year-old Avalon Junior Axel Wolthers felling a bigger opponent.
Canterbury recruit Josh Addo-Carr recreates St Kilda nice Nicky Winmar’s well-known jersey-lifting gesture because the motion jumps from NRL to NRLW to grassroots motion. There’s a salute to Penrith’s grand remaining triumph, with Ivan and Nathan Cleary taking part within the filming of the marketing campaign.
“The theme of our advertising and marketing for the 2022 season is celebrating all of the genuine, actual moments that exist in rugby league. From junior participation to grand remaining glory,” mentioned NRL CEO Andrew Abdo.
“Our gamers, the communities they signify, the adversity our golf equipment and athletes face and most significantly the authenticity of our followers. Our sport is genuinely actual and that’s what makes rugby league unreal.