On-line tradie market, hipages, has employed two new faces to affix its advertising and marketing administration group.

The brand new recruits embody Paul Martin, who joins the enterprise within the newly created function of head of progress, and Liz Smart, who turns into head of name and communications.

Martin has greater than 15 years’ expertise in digital advertising and marketing, buyer expertise and consumer-led methods. Initially from the UK, he was chargeable for establishing digital advertising and marketing company, Epiphany (now Jaywing) within the native market, then spent two-and-a-half years as basic supervisor of efficiency advertising and marketing consultancy, PeriscoPe. Key manufacturers in his portfolio included Lego, Tradition Kings, Price range Direct, Anytime Health, Retail Attire Group and Area. 

Smart, in the meantime, has labored for the final two years in advertising and marketing management consulting roles. Her resume contains 20 years of company, consulting and client-side expertise, together with stints with Razorfish, AKQA, Wunderman and Digital Outlook. Manufacturers on her roster over her profession included Ford, Land Rover, Nike, Google, Dyson, BlackBerry, Barclays and Natural Essences in Australia, the UK, Europe and North America.

A former inventive turned strategist, Smart returned to Australia in 2015 and labored at WECollective on relaunching Western Sydney College. She’s additionally consulted on comparable tasks for Jurlique, AFTRS and NIDA.