Kevani Buys Billboard in DTLA


Kevani Inc. has taken possession of a digital billboard in downtown Los Angeles for an undisclosed sum.

The downtown-based media gross sales and developer will provide an promoting alternative utilizing a full-motion media show at Figueroa Avenue and Chick Hearn Courtroom, within the coronary heart of the leisure district.

The billboard, referred to as Fig Spectacular, is surrounded by locations together with LA Dwell and the Microsoft Theater, in addition to upscale eating places, resorts and residences. The extremely seen show sits immediately throughout from the doorway of the area.

The asset is positioned above a busy intersection with each pedestrian and vehicular visitors, giving manufacturers a possibility to position their campaigns in entrance of an viewers of thousands and thousands every month, a launch from the corporate mentioned.

Kevin Bartanian, founder and chief government of Kevani, mentioned the corporate was delighted to have been awarded the gross sales contract of such a extremely recognizable asset.

“This thrilling new settlement is a vital win for us and a complementary addition to our current world-class promoting belongings,” Bartanian mentioned in a press release. “Los Angeles is just unequalled with regards to out-of-home audiences.”

Fig Spectacular provides to Kevani’s rising portfolio of media locations within the better Los Angeles space, the corporate’s launch added.

In December, the corporate introduced it had signed an unique settlement with Discussion board Leisure, the proprietor and operator of the Kia Discussion board in Inglewood, to function The Trio, a set of three digital billboards situated close to the Discussion board, SoFi Stadium and Hollywood Park On line casino that may goal vacationers and commuters in addition to leisure and sports activities fanatics.

“This win is a milestone in our Los Angeles (space) development technique, boosting our curated media providing and reinforcing our dedication to artistic and sustainable ideas for the better profit of individuals, advertisers, and property house owners,” Bartanian mentioned in a press release on the time. “We stay up for going reside with an modern, premium, and full-motion digital provide in one of the crucial thrilling and vibrant cities within the nation.”

Along with the Fig Spectacular and The Trio, Kevani owns and operates digital billboards at Melrose and Spaulding avenues in Melrose, Hollywood Boulevard and Gramercy Place in Hollywood, Sundown Boulevard and Cassil Place in Hollywood and on the Marriott Downtown at Olympic Boulevard and Francisco Avenue.

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