In the near future, you’ll no longer hear the crackle or crunch of KFC’s boneless chicken tenders on television. That’s because the labor-intensive cut is the latest victim in the ongoing chicken shortage frustrating restaurants nationwide, CBS News reports. Chicken wing costs soared earlier this year, and now, with bone-in cuts more plentiful, KFC is hoping that shifting its marketing priorities will help keep demand for its boneless tenders in check. Like many pandemic-era supply chain issues, the tenuous availability of tenders is partly due to worker shortages at poultry processors. But experts say the pandemic has merely exacerbated what has been a long-term struggle for meat plants. To try and keep up with a seemingly bottomless appetite for poultry amid a dearth in labor, Pilgrim’s Pride, one of the nation’s largest poultry producers, is pouring millions into automation over the next year.