Dulux proprietor AkzoNobel has appointed Interpublic Group’s Mediahub as its first devoted world digital media company of document.

The company received the enterprise in a two-way competitive-pitch towards  MediaCom, the latter having received your complete media account—each offline and on-line—in 2017. The assessment was carried out by MediaPath and ran for a complete of six months.

Mediahub’s appointment to deal with digital duties doesn’t have an effect on MediaCom’s work on the remainder of the account—it’s going to proceed to deal with offline media planning and shopping for.

Knowledge technique was a key a part of the transient and Mediahub included IPG’s buyer intelligence firm Acxiom on the core of its pitch.

One among MediaCom’s most up-to-date campaigns for Dulux included a sponsorship of Channel 4’s rebooted Altering Rooms.

Kim Potters, business advertising director at AkzoNobel, mentioned: “[Mediahub] confirmed immense ardour all through the method mixed with a robust understanding of our enterprise, shopper and imaginative and prescient for digital advertising, and we look ahead to reworking our strategy to digital media with them.”

In addition to Dulux, AkzoNobel owns the Sikkens, Hammerite and Alabastine manufacturers.

Ross Jenkins, chief government of Mediahub, EMEA and APAC, mentioned: “It is a vital world win for Mediahub and was delivered through a potent mixture of human perception, know-how, and media creativity.

“We consider the worldwide mannequin is ripe for re-invention and firms like AkzoNobel are seeing the worth in additional centralised working fashions that allow them to be sooner, smarter, and higher codified.”

Mediahub’s different latest wins have included Slack, Twitch and Pinterest.