Memes to Instagram reels, Delhi Police faucets social media tendencies to attach, Advertising and marketing & Promoting Information, ET BrandEquity


 This image is for representational purpose only. (Image courtesy: iStock)
This picture is for representational function solely. (Picture courtesy: iStock)

From making memes utilizing clips from in style Bollywood films to Instagram reels to conducting interactive periods on-line, the Delhi Police is tapping into the most recent social media tendencies to attach with the general public, unfold consciousness about cyber and monetary crimes, and showcase its citizen-centric initiatives.

On February 3, Delhi Police Commissioner Rakesh Asthana interacted with Delhiites on Twitter, informing them in regards to the new initiatives launched by the pressure, amongst different issues.

On February 4, the Delhi Police held a dwell ‘Ask Me Something’ session on Twitter specializing in cyber security.

Profiting from Valentine’s Week craze, in a publish on the event of Promise Day on February 8, the police appealed to individuals to make a promise to themselves to dial emergency quantity 112 in the event that they see anybody in misery.

Behind this artistic work is the Delhi Police’s Social Media Centre, which is supervised by the Particular Department unit.

The Social Media Centre crew includes kids from artistic and technical backgrounds. None of them is aged above 35, officers mentioned.

The crew retains monitor of social media tendencies, watches the most recent Bollywood films and follows the information to have the ability to create participating content material. It additionally analyses the general public suggestions to its work, they mentioned.

The concept, the officers mentioned, is to attach higher with the general public in order that they don’t hesitate to strategy the police for assist and convey issues in a language they’ll simply perceive.

“The Delhi Police aspires to proceed informing and empowering the individuals it serves. Social media is among the best instruments for mass communication and public relations we have now as we speak. We’re glad to faucet into this chance in an efficient means. It is in keeping with our citizen-centric strategy,” Asthana instructed PTI.

“Social media will not be solely the longer term however the current of data circulate. For us, it’s a solution to take policing to the final mile and provides residents 24×7 accessibility to us,” he mentioned.

The Delhi Police’s Twitter deal with has 6,83,000 followers, whereas the Instagram deal with has solely 4,011 followers.

Within the coming months, the main target can be on producing consciousness about cybercrimes and the protection of ladies and kids, amongst different essential problems with public curiosity, the officers mentioned.

There are additionally plans to create extra content material for Instagram, together with Reels, to enhance engagement, they mentioned.

Deputy Commissioner of Police (Particular Department) Suman Nalwa mentioned social media is a superb solution to talk and alternate info.

“We invite individuals to return ahead and use it (social media) to know extra about us and the companies offered by us. We encourage individuals to take part and make full use of this chance by way of our AMA (Ask Me Something) periods, infographics and messages,” she mentioned.

The Delhi Police can also be utilizing social media to examine rumour-mongering and the unfold of pretend information.

Data associated to essential occasions and delicate crimes is now promptly posted on its Twitter deal with with district officers sharing updates to forestall rumours or faux information from spreading.

“Within the new age, it might be a missed alternative if we don’t adapt to social media. The Delhi Police has a contemporary, forward-looking and progressive strategy and it additionally has extra tasks being chargeable for the nationwide capital and dealing with completely different challenges every day,” a senior police officer mentioned.

To sort out faux information, one other officer mentioned, step one is to determine it, subject a rebuttal, share the right info and attraction to the general public to forestall anti-social parts from disturbing peace and concord.

Posts that used clips from Bollywood films or in style movie dialogues to teach the general public in regards to the significance of sporting face masks or defending OTP for banking transactions, and so forth., have been in a position to catch individuals’s consideration and acquired a great response, the officers mentioned.

To depict the significance of sporting a masks to comprise the unfold of viruses, the police not too long ago used a clip from the favored Hindi movie “Fundamental Hoon Na” whereby actor Satish Shah’s character is seen spitting whereas having a dialog with actor Shah Rukh Khan’s character.

Among the many numerous social media initiatives launched by the Delhi Police are ‘Ask Me Something’ and Dwell Twitter periods and ‘Know Your Delhi Police’ quiz session.

One other such initiative is ‘Kissa Khaki Ka’. As a part of this, tales about ‘Bravehearts of Delhi Police’ are shared on social media to spice up the morale of police personnel and inform individuals in regards to the each day challenges confronted by them.

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