The Volvo spin-off EV firm Polestar aired its first Tremendous Bowl advert Sunday, and it is blunt.

For 30 seconds, we see the darkish define of the Swedish firm’s Polestar 2 electrical sedan with a flashing record of issues Polestar and its advertising and marketing crew aren’t prepared to do to get individuals to go electrical and purchase its $45,000 (and up) automobile.

The spot is silent save for some ominous background music, and begins out by calling out “epic voice overs” and goes on to not-so-subtly drag Volkswagen, Tesla CEO Elon Musk, and mainly each over-the-top Tremendous Bowl business from Budweiser’s Clydesdales to star-studded Pepsi promos.

It packs a number of (truthful) judgment into the half minute section, blasting corporations for greenwashing, hidden agendas, and empty guarantees.

Nevertheless it’s nonetheless an advert. No sugar coating.