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Friday, April 26, 2024
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Drum

The Drum | ‘It Wants A Advertising and marketing U-turn’: Can Thinx Bounce Again After Poisonous Lawsuit?

The interval underwear model hinged its advertising on its merchandise’ advantages to well being and the atmosphere. After settling a category motion lawsuit...

The Drum | Anheuser-Busch Unveils Its Tremendous Bowl LVII Promoting Recreation Plan

Beloved beer manufacturers Bud Gentle, Budweiser, Michelob Extremely and Busch Gentle are returning to this 12 months’s Tremendous Bowl in a fan-first playbook.Longtime...

The Drum | Mondelez CMO: Quickly, 70% Of Our Digital Promoting Will Be Personalised

We meet up with the snack big’s world chief advertising officer, Martin Renaud, who has been nominated for The Drum and the World...

The Drum | 2023: Advertising’s Yr Of The… What?

New yr, new us. However new how? We requested a bumper crop of senior entrepreneurs what they reckon would be the huge concept...

Three centuries on, a shaman’s valuable rune drum returns dwelling | Anthropology

On 7 December 1691, a valuable rune drum, created to assist a noaidi, or shaman, to enter a trance and stroll amongst spirits,...

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