Full service promoting company The Hallway has launched a brand new model platform for Suncorp Financial institution to refresh its model because it targets development in new markets.
“Banking you’ll be able to be ok with” reinforces Suncorp Financial institution’s twin credentials in constructing higher monetary futures for its clients, alongside a dedication to serving to create a extra sustainable world.
Simon Lee, govt inventive director at The Hallway: “It’s simple to really feel overwhelmed and helpless within the face of a every day onslaught of environmental doom and gloom tales.
“The excellent news is that there are selections we are able to all make which have the potential to make a giant distinction, and a kind of is the place to place our cash.
“It’s incredible to be working with a financial institution that’s genuinely strolling the discuss in lots of elements of the very important transfer to a extra sustainable world, and our marketing campaign counters the prevailing heavy environmental narrative with a lighthearted telling of the ripple impact banking with Suncorp may need.”
Jess Gleeson, govt basic supervisor, digital, buyer and technique, Suncorp Financial institution: “Suncorp Financial institution feels an excellent duty to assist our clients with their monetary wellbeing and to have a optimistic influence on the world.
“It’s ingrained within the spirit of our organisation defining our business choices and strategic selections. As customers change into a lot extra aware about what they do with their cash, we need to share these tales so that they perceive and recognize our dedication to them, and to the planet all of us share.”
The model platform applies to each client touchpoint and is supported with marketing campaign exercise throughout TV, cinema, digital, social and out of doors.
The business is HERE
Credit
Consumer: Suncorp Financial institution
EGM Digital, Buyer & Technique: Jess Gleeson
Govt Supervisor, Financial institution & Wealth Advertising: Potta Findikidis
Supervisor, Financial institution Advertising: Ben Ashtiani
Financial institution Advertising Lead: Cathy McLennan
Financial institution Content material Specialist: Mio Masilungan
Financial institution Advertising Specialist: Kat Pope
Company: The Hallway
Govt Artistic Director: Simon Lee
Artistic Administrators: Jessica Thompson & Aldo Ferretto
Head of Technique: Tim Mottau
Head of Challenge Administration: Libby Hams
Senior Account Supervisor: Jemma Parkin
CEO: Jules Corridor
Movie Manufacturing: Rabbit Content material
Director: Owen Trevor
Producer: Katrina Maw
Govt Producer: Lucas Jenner
Director of Pictures: Pete Eastgate
Editor: Drew Thompson Ase
Colourist: Olivier Fontenay
On-line: Arc Edit
VFX: Eugene Richards
VFX Producer: Michaela Fenton
Unique Music and Sound Put up: Sonar Music
Composer: Jackson Milas
Musical Director: Cam Bruce
Music Engineer: Josh Pearson
Sound Designer: Andy Stewart
Sonar Govt Producer: Sophie Haydon
Endframe animations: Josh Graham, Summer season Studios
Picture composition and Retouching: Cream
Media: OMD
Head of media technique: Lisa Leach
Account Director: Anna Higgins
Account Supervisor: Sophie Cole
Senior Media Dealer: Ivy Tran
Activations Supervisor: Avinash Raj
Activations Account Director: Ksenia Pankratova
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