A brand new marketing campaign is hoping to draw extra tourism to P.E.I. now that COVID-19 restrictions are set to ease as soon as once more within the province.

Tourism P.E.I. is launching advertising initiatives this winter for Maritimers seeking to go to the Island.

The transfer follows the province’s announcement of a three-step transition plan to ease most COVID-19 restrictions by April 7.

The marketing campaign has already been in place for the P.E.I. market, however will develop to the remainder of the area on Monday — the identical week a four-day isolation requirement can be eliminated for absolutely vaccinated guests to the Island.

“There is a feeling of aid that we’re lastly attending to the purpose the place it will be set to journey once more,” stated Brenda Gallant, advertising director for Tourism P.E.I.

“For the tourism trade — I am certain many really feel the identical approach — there’s an anticipation, an pleasure that the 2022 season can be significantly better than what we have seen within the final couple of years.”

‘Extraordinarily aggressive’

Gallant stated the marketing campaign will contain radio and TV spots in addition to advertisements on web sites and social media. Winter advertising prices will run just below $500,000.

She stated the pandemic panorama has made issues “extraordinarily aggressive” for the trade.

“Tourism has been hit arduous by COVID and, in consequence, all the locations had been vying for consideration and actually attempting to showcase what it’s that we’ve to supply,” Gallant stated.

“What I really feel is superb about this time of 12 months is many individuals are actually on the lookout for that getaway. So we’re working very arduous to get them to look to Prince Edward Island as their place for a getaway.”

Extra particulars for a tourism marketing campaign for the essential months between Might and October can be launched in a number of weeks. Gallant stated it is going to be “aggressive,” given the competitors.

Some advertisements for that marketing campaign are already operating nationally to reap the benefits of the Winter Olympics in Beijing.