When it launched, TikTok solely allowed customers to add 15 seconds movies. In time, this restrict elevated to 60 seconds, adopted by 3 minutes final yr in July. And the customers appeared to benefit from the change sufficient to find out TikTok to extend the video-length restrict once more, now to 10 minutes.
Certainly, a TikTok spokesperson on Monday confirmed that within the subsequent few weeks, it could roll out this main change globally:
“Right this moment, we’re excited to start out rolling out the power to add movies which might be as much as 10 minutes, which we hope would unleash much more artistic prospects for our creators around the globe.”
However in doing so, the platform strays too removed from its short-form origin customers appeared to like and opponents emulated. When you keep in mind, YouTube responded to TikTok’s elevated reputation by launching YouTube Shorts. Instagram adopted in August 2020 with Instagram Reels, giving its customers the potential to “report and edit 15-second multi-clip movies with audio, results, and new artistic instruments.”
Then, Fb Reels launched in September 2021, which gave customers the potential to “create reels and have their Instagram reels prompt to individuals on Fb.”
Even Twitter, Pinterest, and Snapchat copied the short-form video concept from TikTok, which begs the query, why 10 minutes now?
In December 2021, TikTok printed a prolonged weblog publish glorifying how creators are “altering the sport with longer movies on TikTok.” It was about how efficient three-minute movies have been in getting views:
“Movies longer than one minute obtain over 5 billion views globally, and we’ve been blown away by our neighborhood’s creativity because it’s shared longer-form content material of all types – from podcasts to vlogs, to cooking tutorials, trend commentary, and extra.”
However the 10-minute restrict is a little bit of a stretch. Whereas the deal with the “creators” could appear altruistic, the speculation that TikTok needs to attract advertisers by changing into a strong YouTube contender makes extra sense since YouTube earned $28.8 billion from advertisements in 2021.
However Is It Proper for Actual Property Advertising?
The query stays: Can actual property entrepreneurs profit from TikTok’s new 10-minute video size?
The quick query is sure: any savvy marketer can use any obtainable instruments to drive model consciousness, leads, and income.
The chances are countless. Actual property entrepreneurs can use long-format TikTok movies for home excursions, academic content material, neighborhood guides, Q&As, interviews, and all types of partaking and persuasive content material. Apart from, 10-minutes is simply the restrict: movies can stay as quick as their creators need them to be.
If you wish to check out the brand new characteristic on your actual property enterprise, and you have already got a TikTok account, “be sure you are utilizing the newest model of TikTok earlier than attempting out the characteristic in your app or on tiktok.com.” Since this characteristic will roll within the following weeks, customers should look ahead to notifications earlier than testing it.