AS the brand new yr kicks off and corporations prepare to begin placing their greatest foot ahead to have an incredible yr, I assumed it will be enjoyable to take a look at a few of our key firms which have a significant position within the growth and constructing of Jamaica and see how we will enhance their digital technique and general advertising efforts.
So why not begin with Caribbean Airways? The world has reopened and the journey bug has bitten me as soon as once more. I made a decision to take a look at Caribbean Airways’ social media platforms simply to see what’s occurring on this planet of journey and it sparked immediately’s article.
I wished to offer 5 methods to Caribbean Airways in hopes that they will enhance their digital expertise.
Taking a look at their social media platforms (Instagram, Fb, TikTok, LinkedIn), I used to be a bit underwhelmed as a result of it was too static, text-heavy and did not actually create an expertise or showcase something important that might make individuals wish to see the Caribbean. Caribbean Airways must be a significant advocate for all issues Caribbean and ought to be a curator of Caribbean experiences.
While they do have Caribbean Beat and Wanderer magazines, none of that content material will get was some other type of content material that may assist drive visitors again to its platforms or was some nice social media content material.
Have a look at Qatar Airways, simply taking a look at their Instagram alone provides you a ton of causes to make you wish to see Qatar or not less than fly with them.
So, let’s take a look at 5 methods that might assist Caribbean Airways advertising.
Journey Guides — With over 20+ distinctive locations that CAL flies to, they need to haven’t any hassle creating journey guides for every vacation spot. Your journey guides can provide you countless quantities of social media and downloadable content material to maintain people coming again to your platforms to study, be entertained and help within the planning of their journeys. Your journey guides might embrace vacation spot highlights, must-see sights or websites, airport transportation particulars, forex, lodging particulars or suggestions, meals and eating places, tradition suggestions, actions, maps and a lot extra. The listing is countless!
Behind The Scenes — BTS all the time makes for nice content material! Present us the behind-the-scenes of the way it all works. Day within the lifetime of the pilots, how do the planes get packed up, how do the planes get maintained, pilots in coaching, a tour of the airport facilities, a glance into airplane catering. Once more, there may be tons of content material that may permit us to develop into extra invested and related with the airline itself.
Journey Weblog — The primary to drive visitors again to your web site is to create net content material and have a robust web optimization technique. There may be at the moment no weblog on the CAL web site, and it is a missed alternative to create a world-class journey weblog. Bear in mind, not all people consumes content material the identical. Your model must create written, visible, and audio content material to attraction to everybody. If you do a fast Google search, you realise that over 80 per cent of the outcomes are hyperlinks to web sites. This an awesome platform to create written guides, add nice pictures for reverse picture search on the major search engines, give suggestions and tips, downloadables and discover journey developments. Blogs are nice for long-form content material and may all the time be transformed to short-form social media content material. Net content material can even assist construct your e-mail listing and develop your pixel swimming pools for retarget advertising.
Infographics or Social Media Carousels — Who would not love a very good infographic? You possibly can even flip infographics into carousels on platforms like Instagram, LinkedIn, TikTok or slide decks on SlideShare. You possibly can break down the variations in your lessons (financial system, enterprise, and so on), define the journey expertise from reserving a flight to arrival on the vacation spot, break down the environmental affect and carbon emissions of the completely different plane sorts or the advantages of becoming a member of the loyalty programme.
FAQs — Scour your social media platforms, customer support, e-mail, and boards and search for the highest questions that your viewers continues to ask and switch that into the suitable content material. If one individual is asking the query, then many others are most likely fascinated by it.
Podcast — A journey podcast could be an incredible and new manner to connect with your viewers. This might be a good time to interview completely different stakeholders in journey, interview clients who’ve lately travelled to a vacation spot and share their experiences and discuss journey developments with trade specialists and lovers. Podcasts proceed to develop in reputation and are the one medium that enables for passive consumption. Your viewers can drive, work out or do chores and take heed to your content material.
These 5 methods will permit Caribbean Airways to create new, helpful, and thrilling content material. It transforms them right into a hub for all issues Caribbean and strikes them away from loads of the static, generic content material they’re at the moment creating.
This can even develop their digital footprint and provides the viewers extra methods to find the Caribbean, devour the content material and actually be an advocate for the Caribbean.
Keron Rose is a Digital Strategist that works with Caribbean companies. Be taught extra at KeronRose.com or try the Digipreneur FM podcast on Apple Podcast/Spotify/Google Podcast.