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Key inquiries to ask to nail your audio advertising technique
The next questions will help you higher outline your audio advertising technique.
1. Who’s your audience?
It is essential to know who your audience is—and whereas the 2 phrases may sound related, your model’s audience just isn’t the identical factor as its goal market.
Undecided how to determine who your audience is? We have you lined. Try Spotify’s sources for studying the completely different sorts of goal audiences—and the right way to discover (and attain!) the right audience to your model.
2. What audio codecs do they take heed to?
As soon as you already know your audience, you may have to dive deeper: First, what audio codecs does your viewers wish to take heed to? Do they take heed to podcasts? Digital radio? Or maybe they do not go anyplace with out music streaming of their earbuds.
3. How do they pay attention?
Subsequent, what units does your viewers use to take heed to audio content material? Do they pay attention totally on cellular (iOS or Android, pill or telephone)? Possibly they use voice search to stream the music they like on good audio system. Or maybe they pay attention on TV, desktops, and laptops—three different widespread units individuals use to take heed to audio content material.
4. The place do they pay attention?
The place your audience listens is all about context—and digital audio gives the form of contextual perception that radio cannot. So ask your self: Do they pay attention at house whereas cooking? Within the automobile whereas commuting? Whereas they’re out on a run? Understanding the place your viewers listens helps you ship a hyper-relevant message that is in tune with listeners’ particular moments and experiences.
5. When do they pay attention?
Understanding when your viewers is listening provides you one other crucial piece of context. Does your audience pay attention primarily within the morning, afternoon, or at evening—or some mixture of all three? Are they weekend and vacation listeners, or is it extra of a 24/7 factor? Do they pull up a playlist once they’re finding out or at work? Or perhaps they at all times go to sleep to comfortable piano music.
6. What are they taken with?
Understanding your audience’s pursuits gives potential subjects you might be able to successfully tie again to your services or products. For instance, listeners who recurrently play cooking-related audio may be a fantastic match for a model that sells cookware or has a product that helps arrange and observe recipes.
7. What does success appear like, and the way will you measure it?
Lastly, that you must decide what a profitable audio advertising marketing campaign seems wish to you. Your audio advertising technique can have a number of goals, from model consciousness to elevated web site site visitors to raised conversions. Understanding what you are making an attempt to attain lets you decide the important thing metrics you may want to trace.
As soon as you have answered these questions and nailed your technique, it is time to decide on a digital streaming audio service and arrange your campaigns.
With Spotify, you’ll be able to entry the world’s largest digital audio platform. Spotify Advert Studio—the trade’s most superior self-service promoting platform—makes creating campaigns a breeze. Spotify’s digital audio adverts allow you to simply and affordably attain an engaged, attentive viewers immersed within the content material they love.
Study extra about getting began with Advert Studio right now.