Welcome to the “Day within the Life” weblog collection. Right here we’ll characteristic interviews with Swimlaners to study extra about their expertise. This collection will provide you with a preview of Swimlane, our tradition, and the individuals who preserve us going.
Hello, I’m Katie Bykowski. I’m honored to assist kick off Swimlane’s “day within the life” weblog collection. A number of quick details about me are that I stay in Minneapolis, Minnesota, with my husband, Ben. Shortly earlier than becoming a member of Swimlane, I graduated from the College of St. Thomas with my MBA, the place I centered on strategic progress and organizational growth. Now that I’m not spending my evenings finding out, life has gotten extra enjoyable. Extra on that later.
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How lengthy have you ever been with Swimlane?
I joined Swimlane in October 2021 because the Director of Product Advertising and marketing. Previous to Swimlane, I used to be a product marketer at Code42 and held varied roles at a digital content material advertising and marketing company the place I supported our expertise purchasers together with IBM and NetApp. My time spent at Code42 was a very memorable section of my profession as a result of it was stuffed with constructing applications from the bottom up, re-positioning the corporate, launching new modern merchandise, and in the end creating a brand new market class round insider danger administration. This expertise has ready me effectively for the trajectory that I see Swimlane on, and I’m excited to do it once more.
What does your job entail?
My present position entails constructing the product advertising and marketing perform at Swimlane and main a crew of proficient people who handle content material advertising and marketing and technical product advertising and marketing features. As a product marketer, my day-to-day duties are broad and vary from product positioning and messaging, aggressive intelligence, analyst relations, gross sales and accomplice enablement, and managing the launch of latest merchandise, capabilities, options, and partnerships. I really like the range and cross-functional nature of the product advertising and marketing self-discipline.
What do you get pleasure from most about working at Swimlane?
I’ve discovered Swimlane’s tradition to be very daring, which I really like. Swimlane is the kind of place the place when you see a chance to develop or enhance, you might be empowered to go for it.
What excites you most about your work?
This tradition of being daring, shifting quick, and taking good dangers is a large purpose behind the present progress spurt that Swimlane goes via proper now. For me, there is no such thing as a higher time to be at an organization than when its innovating, maturing and staking a brand new declare available in the market. That’s precisely what Swimlane is doing as of late.
What do you love to do whenever you aren’t working?
I’m an extremely social individual. My weekends are stuffed with time spent with household and buddies. I’m happiest after I’m attempting one thing, or going someplace, for the primary time. My husband and I like to attempt new eating places, bike to breweries, journey, golf, ski, and spend time at our household cabins in Spearfish Canyon, SD, and northern Minnesota.
The previous two years have put a damper on our worldwide journey plans, however we had been fortunate sufficient to have the ability to honeymoon in Tokyo, Bali, and Singapore in February-March 2020, simply earlier than Covid-19 lockdowns began. A number of different must-visit locations for my fellow vacationers on the market embody South Africa, Thailand, Italy, Prague, and Budapest.
What’s a enjoyable truth about you many individuals could not know?
Talking of touring, a enjoyable truth about me that many individuals would suppose is loopy, is that I went shark cage diving in South Africa. Certainly one of my greatest buddies and I made a decision to highway journey throughout South Africa, and one in every of our stops introduced us to a spot in Gansbaai referred to as “shark alley”. We had been each so seasick by the point the boat arrived at shark alley, that we had been the primary to volunteer to leap within the cage.
Your motto or private mantra:
To reach life you want three issues: a wishbone, a spine, and a humorous bone.
Three phrases that greatest describe you:
Solely three phrases, that’s robust! After crowdsourcing this reply with my household and buddies, the three phrases they might use to explain me are resilient, tenacious, and dependable.
What Swimlane core worth resonates with you essentially the most?
I actually love all of Swimlane’s core values, but when I’ve to select one I feel that the worth of honesty and integrity in ‘all of the issues’ should be #1. To me, doing it proper is equally as essential as getting it completed. I feel honesty and belief are underrated ideas throughout the advertising and marketing self-discipline. With that, I’m dedicated to finishing up this worth inside Swimlane’s advertising and marketing and the way we talk with our clients and companions.
*** It is a Safety Bloggers Community syndicated weblog from Swimlane (en-US) authored by Katie Bykowski. Learn the unique put up at: https://swimlane.com/weblog/employee-spotlight-katie-bykowski/