Advertising and marketing beef on to customers

LINCOLN, Neb. (KOLN) – The “farm to desk” idea is alive and nicely relating to a enterprise known as Oak Barn Beef positioned simply outdoors of West Level in northeast Nebraska.

We caught up with Hannah Klitz, who’s the proprietor of the enterprise. She owns and operates it together with her husband Eric. “Once I was a sophomore in faculty at UNL, I had the distinction of being a Nebraska Beef Ambassador,” Klitz mentioned. “I traveled throughout the state, and talked to customers about cattle-raising practices. I taught youth about the place their beef comes from. When a 3rd grader from a rural space advised me that eggs come from cows as a result of they’re subsequent to the milk within the grocery retailer, I noticed there’s a large instructional hole between producers and customers. I believed what higher technique to inform our farm story, and promote our beef on to customers, than by creating this connection.”

“Once I determined I wished to become involved within the beef trade, we began promoting smaller beef bundles,” Klitz mentioned. “As an alternative of a half or quarter of beef, we’re promoting a 1/32 of beef, which is what it comes all the way down to. Simply smaller quantities which can be extra accommodating to individuals who stay in additional city areas and don’t have these deep freezers. I additionally had an internship with one of many largest direct-to-consumer meat corporations within the U.S. in northern California, they usually taught me the ‘ins and outs’ of a farm to desk enterprise, and that basically jump-started the enterprise to the place we are actually.”

Klitz and her household elevate the meat that’s bought by her enterprise. “We work with my mother and father’ cow-calf operation and one other cow-calf producer in central Nebraska to lift the cows and the calves, and we are going to purchase them at weaning time. We DNA check all of our cattle to see their completely different traits and solely choose the best high quality ones to enter our beef program. So, it’s higher beef from the start. We elevate them right here on our farm in West Level. The opposite factor is our beef is dry-aged. That is principally permitting the pure enzymes within the beef to interrupt down the muscle tissue, and it’s much more tender and flavorful product due to that course of.”

Farm to desk companies appear to be extra standard proper now. “Particularly throughout the pandemic,” Klitz mentioned. “Lots of people determined to start out shopping for beef straight from the supply throughout that point. It’s been cool to see loads of farms transition to this fashion, and the entire farm to desk motion is one thing attention-grabbing to see.”

Should you’d prefer to know extra about Klitz’s enterprise, you possibly can take a look at oakbarnbeef.com. “Now we have every little thing from beef bundles, that are selection packs, to particular person cuts,” Klitz mentioned. “We even have a subscription field, so we’ve got a {couples} field and household field. Folks can get meat despatched to their doorstep each month, two months, or three months, and we ship throughout the USA.”

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