Kay Murphy (proper), director of selling and communications, and Heidi Wells, content material strategist, current a poster in regards to the award-winning Reimagine advertising and marketing marketing campaign Nov. 30 in New Orleans.
A nationwide group has acknowledged the U of A International Campus for its advertising and marketing of a federally funded on-line job coaching program to Arkansans affected by COVID-19.
The International Campus acquired the silver Excellence in Advertising and marketing award from a nationwide affiliation for skilled, persevering with and on-line schooling in December for its Reimagine Arkansas Workforce Mission marketing campaign.
Employees of U of A Skilled and Workforce Growth, a division of the International Campus, developed and carried out the statewide Reimagine Arkansas Workforce Mission. The crew helped write a grant software to the U.S. Division of Training explaining how the International Campus may execute the statewide coaching program. A $13.6 million grant was awarded to the Arkansas Workforce Growth Board and the Arkansas Division of Workforce Companies, and Reimagine companions embrace state companies, International Campus, Shorter School and Idatafy LLC.
The International Campus advertising and marketing and communications crew labored with the skilled improvement crew in Bentonville and an outdoor vendor to plan and execute a restricted paid advertising and marketing plan that was strengthened by an in depth statewide grassroots marketing campaign.
The International Campus accepted the award in the course of the 2022 UPCEA MEMS: Advertising and marketing, Enrollment Administration, Pupil Success convention Nov. 30-Dec. 2 in New Orleans. UPCEA, based mostly in Washington, has greater than 6,000 particular person members from main private and non-private establishments throughout america. Different winners of the silver award represented Toronto Metropolitan College, which additionally gained the one gold award, and Harvard College.
“It’s fantastic to be acknowledged by our friends in larger schooling for the excessive caliber of selling work being finished by International Campus,” mentioned Cheryl Murphy, vice provost of distance schooling. “I’m very pleased with the Skilled and Workforce Growth and Advertising and marketing and Communications groups who labored collaboratively to make Arkansans conscious of the federal funds accessible to pay for on-line job coaching. Their work is especially important as a result of this free on-line coaching creates alternative, opening new doorways for individuals to enter a area they need to pursue and, finally, enhancing the lives of Arkansans and Arkansas’ economic system.”
To market Reimagine, the International Campus groups:
- Held information-gathering on-line conferences with state companies, teams and trade leaders to study what grassroots efforts would attain individuals throughout Arkansas who wanted coaching and who served or employed individuals who wanted coaching.
- Designed a multi-page web site for the goal audiences.
- Designed and shared downloadable messages and pictures teams may use to advertise the challenge.
- Launched paid promoting flights with Fb advertisements and LinkedIn advertisements.
- Scheduled shows at workforce facilities throughout Arkansas.
- Watched web site knowledge to make sure the marketing campaign was participating audiences and picked up software knowledge to observe packages towards objectives.
Information confirmed the preliminary interval of paid promoting was extra profitable than grassroots efforts alone, in response to an evaluation of the marketing campaign, however grassroots efforts mixed with paid promoting stretched a restricted advertising and marketing finances. The marketing campaign efforts have been amplified by stakeholders utilizing the promotional materials supplied by International Campus, the evaluation confirmed, and pooling human assets from completely different groups made a complete advertising and marketing strategy doable.
Kay Murphy, director of the advertising and marketing and communications crew, and Heidi Wells, content material strategist, offered a poster explaining the Reimagine marketing campaign and accepted the advertising and marketing award in New Orleans.
The Reimagine challenge reached its purpose of two,000 enrollments by the tip of 2022, 9 months forward of the tip of the three-year grant interval. Funding continues to be accessible, and functions are nonetheless being taken on-line. The funding can be accessible to residents of a neighboring state who work in Arkansas. Greater than 100 programs can be found, and funding can pay for one course per applicant.