Variety of the week
$95,379: The wage of the typical content material marketer, a 1.8% rise over final yr, in accordance with information from Superpath, a content material marketing-focused web site.
Quote of the week
“It might be a good time to go purchase a Tremendous Bowl advert, to be sincere—as a result of Southwest must be in entrance of individuals with a optimistic message. And if ever there have been a time to put money into your model, that is the time to do it.” –Tim Calkins, a model marketing consultant and professor of selling at Northwestern College’s Kellogg Faculty of Administration, on what Southwest Airways ought to do following its vacation journey catastrophe. (A Southwest spokeswoman mentioned the airline has no plans to purchase a Tremendous Bowl advert.)
On the transfer
Journey advertising company MMGY International employed Karla Flannery as its first chief advertising officer. She was most lately the tourism director for the state of Illinois.
Beverage-focused tech firm BrewLogix employed David Bower as director of development. He was most lately president of Upland Brewing Co.
NetApp promoted Gabie Boko to chief advertising officer from senior VP of portfolio advertising.
Time appointed Sadé Muhammad CMO. She had been main Forbes’ Illustration & Inclusion Follow, which she based.
Contributing: Jon Springer