You observe them for type and sweetness recommendation, health ideas and merely to make you smile.
They’re your exercise companions, stylists and pals. Influencers have been round for greater than a decade, however now we frequently observe their recommendation forward of celebrities. Their relatability and transparency draw us nearer to them
“That is the brand new leisure,” says LaToya Shambo, founding father of influencer advertising and marketing company Black Woman Digital. “TV remains to be there, however the cellphone is nearer.”
“You observe people who find themselves both these larger-than-life, ‘wow, that’s aspirational’ sorts or the individuals that you just really feel like they’re proper there subsequent to you going by the identical stuff on the similar time,” says New York-based influencer Katy Bellotte, 27, who goals to be the latter. “I don’t need individuals to ever really feel like I’m higher than them.”
Greater than 3 million of you voted on your favourite social media personalities in magnificence, vogue, way of life and health classes for USA TODAY’s American Influencer Awards.
All people needs to affect the world:Inside the celebrity, cash and evolution of influencers
Listed below are the winners:
Magnificence
Table of Contents
Rising Make-up Influencer
Tenisha Billington, TikTok: @flawlessbytenisha
![](https://www.gannett-cdn.com/presto/2023/01/11/USAT/a372b6ee-b89c-456b-9970-66ff3920b79d-curlelia.jpg?width=300&height=370&fit=crop&format=pjpg&auto=webp)
Rising Hair Influencer
Noelia Mejia, Instagram: @curlelia
![Vicblends was the USA TODAY and American Influencer Award winner for Barber Influencer of the year.](https://www.gannett-cdn.com/presto/2023/01/12/USAT/6c7eb9a0-75c5-4de3-8a3f-ab40652828ca-barber.jpeg?width=300&height=375&fit=crop&format=pjpg&auto=webp)
Barber Influencer
TikTok: @vicblends
Inventive Hair Colorist Influencer
Taylor Rae, Instagram: @taylorrae_hair
![Jessica Scott-Santo is the USA TODAY American Influencer Award winner for Hair Colorist of the year.](https://www.gannett-cdn.com/presto/2021/08/31/USAT/6825f327-e731-4d1b-afe0-e2206cc511a5-jessicascotthair.jpg?width=660&height=660&fit=crop&format=pjpg&auto=webp)
Hair Colorist Influencer
Jessica Scott-Santo, Instagram: @jessicscotthair
Influencer Magnificence Model
Henry M. Vasquez, HankandHenry, Instagram: @hankandhenrybeauty
Textured Hair Influencer
Leysa Carrillo, Instagram: @leysahairandmakeup
Tutorialist Influencer
Jose Jimenez, Instagram: @laviedunprince
Hair Influencer
Brad Mondo, TikTok: @bradmondonyc
Make-up Influencer
Angelica Torres, TikTok: @candylover89official
![Nicole Weisman is a USA TODAY American Influencer Award winner for Emerging Fashion Influencer of the Year.](https://www.gannett-cdn.com/presto/2023/01/11/USAT/833b8a69-7d44-431f-90fe-125b910b926d-curvestocontour.jpg?width=300&height=366&fit=crop&format=pjpg&auto=webp)
Rising Trend Influencer
Nicole Weisman, Instagram: @curvestocontour
Physique Positivity Influencer
Chastity Garner, Instagram: @garnerstyle
Inventive Trend Influencer
Chelsea Chelsea, TikTok: @chelseaasoflate
Trend Development Influencer
TikTok: @therealmustbecindy
Trend Design Influencer
Juliette Porter, Instagram: @julietteporter
![Trixie Mattell is the USA Today American Influencer Award winner for Drag Influencer of the year.](https://www.gannett-cdn.com/presto/2022/03/13/USAT/ef2a7355-6fe6-46e6-a8a0-f0bc535ab76f-GTY_1384935761.jpg?crop=4000,6000,x0,y0&width=300&height=450&format=pjpg&auto=webp)
Drag Influencer
Trixie Mattel, Instagram: @trixiemattel
![De'arra Taylor is the USA TODAY American Influencer Award winner for Fashion Influencer of the year.](https://www.gannett-cdn.com/presto/2023/01/12/USAT/5beac738-0721-4692-9f91-8b6af7521cd0-dearra.jpeg?width=300&height=375&fit=crop&format=pjpg&auto=webp)
Trend Influencer
De’arra Taylor, Instagram: @dearra
Rising Health
Instagram: @Iamhennessyfitness
![Cassey Ho is the USA TODAY American Influencer Award Winner for Alternative Fashion Influencer of the year.](https://www.gannett-cdn.com/presto/2023/01/12/USAT/9386ce73-2653-4b00-b8d6-9abad5f908d0-blogilates.jpeg?width=300&height=375&fit=crop&format=pjpg&auto=webp)
Various Health
Cassey Ho, TikTok: @blogilates
Competitors Influencer
Yarishna Ayala, Instagram: @Yarishna
Extra:Health influencers say psychological well being as vital as bodily well being
Health Coach
Maria Leguizamon, Instagram: @columbianmafiafit
![Koya Webb is a USA TODAY American Influencer Award winner for Wellness Influencer of the Year.](https://www.gannett-cdn.com/presto/2023/01/11/USAT/bd59d0b1-71e6-4db9-816d-8d2d9d2eff45-koya_webb.jpg?width=660&height=659&fit=crop&format=pjpg&auto=webp)
Wellness Influencer
Koya Webb, Instagram: @koyawebb
Feminine Wellness Influencer
TikTok: @massyarias
Male Wellness Influencer
Darryl Williams, Youtube: @bullyjuice
Rising Way of life Influencer
Lupita Espinoza, Youtube: @makeupbypita
Couple Influencer
Charles Davis and Alyssa Hyde, Instagram: @charlesandalyssa
Parenting Influencer
Crystal Pettit, Instagram: @crazypieces
Foodie Influencer
TikTok: @cookingwithlynja
Hacks and Suggestions Influencer
TikTok: @nataliesoutlet
Dwelling Design Influencer
Barbara Lewis, Instagram: @theshabbytree
LGBTQIA+ Influencer
Ria Demiri, Instagram: @ria_d3miri
![Tucker Budzyn is a two-time USA TODAY American Influencer Award winner](https://www.gannett-cdn.com/presto/2023/01/12/USAT/280cc2ea-0729-4373-9a4e-a6a2c2fcf686-tucker_new.jpeg?width=300&height=375&fit=crop&format=pjpg&auto=webp)
Pet Influencer
Tucker Budzyn, Instagram: @tuckerbudzyn
Extra:Pets on TikTok, Instagram get tens of millions of followers. Why we love these furry influencers.
![The USA TODAY American Influencer Awards Produce Influencer of the year, Rosy McMichael.](https://www.gannett-cdn.com/presto/2021/08/31/USAT/d7f5f577-9102-4c48-b605-697185db35be-rosymcmichael.jpeg?width=660&height=660&fit=crop&format=pjpg&auto=webp)
Product Assessment Influencer
Rosy McMichael, Youtube: @rosymcmichael
Sustainability Influencer
Armen Adamjan, TikTok: @creative_explained
![The USA TODAY American Influencer Awards Travel Influencer of the Year, Garrett Gee (@thebucketlistfamily).](https://www.gannett-cdn.com/presto/2021/09/01/USAT/3eaecd26-c512-4283-aa36-e4aa68f81c8b-thebucketlistfamily.jpeg?width=660&height=660&fit=crop&format=pjpg&auto=webp)
Journey Influencer
Garrett Gee, Instagram: @thebucketlistfamily
Complimentary parking, early entry:Disney broadcasts adjustments for Disney World, Disneyland friends
Way of life Influencer
Cassidy Montalvo, @TikTok: @justclassicallycassidy
![Zane Hijazi and Heath Hussar are the winners for USA TODAY American Influencer Awards for podcast of the year.](https://www.gannett-cdn.com/presto/2023/01/12/USAT/0f3e4cf0-04a8-439b-bf20-7daa287663ec-podcast.jpeg?width=300&height=375&fit=crop&format=pjpg&auto=webp)
Podcaster of the 12 months
Zane Hijazi and Heath Hussar for Zane and Heath: Unfiltered, Youtube: @zaneandheath
![Leslie Quezada is the USA TODAY American Influencer Awards Content Creator of the Year.](https://www.gannett-cdn.com/presto/2023/01/12/USAT/310bdd95-768e-417b-ad71-021b1dc9ecc0-lesdomakeup.jpeg?width=300&height=375&fit=crop&format=pjpg&auto=webp)
Content material Creator of the 12 months
Leslie Quezada, TikTok: @Lesdomakeup1