STAMFORD, Conn.–(BUSINESS WIRE)–Mar 7, 2022–
Right now, Aquaphor®, the #1 dermatologist really helpful model for a variety of pores and skin circumstances, together with dry, cracked pores and skin, chapped lips, and extra 1, is launching its first-ever model function marketing campaign, “Earlier than & Aquaphor.” Rooted within the shopper perception that true pores and skin therapeutic breaks the vicious cycle of emotional ache, this new built-in marketing campaign appears to be like to transcend the floor and spotlight the connection between our pores and skin well being and our emotional well-being.
This press launch options multimedia. View the total launch right here: https://www.businesswire.com/information/residence/20220307005769/en/
Impressed by the rising area of psychodermatology, Aquaphor understands there’s a actual symbiotic relationship between our pores and skin well being and emotional well being: when our pores and skin is wholesome we really feel good, and once we really feel good, our pores and skin is wholesome. In at the moment’s COVID-19 world, this simple hyperlink between emotional well being and pores and skin well being has been magnified additional, as extra shoppers have develop into actively well being aware: new analysis reveals that 62% of Individuals consider their well being is extra vital to them now than earlier than the pandemic. 2
“This well timed launch of ‘Earlier than & Aquaphor’ introduces the model to a brand new technology of skincare shoppers in America, by absolutely embracing the concept actual skincare goes deeper than the floor of our pores and skin,” mentioned Patricia Popowich, Model Director of Aquaphor at Beiersdorf. “We consider within the highly effective connection between physique and thoughts, and Aquaphor’s effectiveness and flexibility play a key function in selling well-being because it relieves so many pores and skin points—from dry, irritated pores and skin and chapped lips to cracked arms and toes to diaper rash. I’m extraordinarily excited concerning the potential of this new marketing campaign to drive the model ahead into the following decade of development.”
For greater than 96 years, Aquaphor has been on a mission to ship superior energy to assist heal compromised pores and skin successfully and gently. Medical research help the efficacy of the model’s hero product Aquaphor Therapeutic Ointment, particularly formulated for the remedy of dry, cracked pores and skin and minor wounds with its distinctive semi-occlusive protecting formulation that creates an excellent therapeutic atmosphere.
The brand new marketing campaign works to showcase not simply the unimaginable versatility of Aquaphor’s makes use of, however the variety of its shoppers as Aquaphor works for all individuals and a wide range of pores and skin points: from infants on their first day coming residence from the hospital, to 95-year-old great-grandmothers with dry elbows, and everybody in between. Drawing inspiration from Aquaphor’s common skill to take care of pores and skin—no matter life-style, pores and skin shade, or age—the model’s company of file, AMP Company developed a up to date marketing campaign, unleashing a brand new visible id that embraces Aquaphor’s daring and vibrant aesthetic. This distinctive strategy steps out of the traditional therapeutic skincare artistic, conveying the emotional side of therapeutic, whereas demonstrating the highly effective outcomes Aquaphor gives.
“To me, ‘Earlier than & Aquaphor’ is about that feeling of reduction when you may cease worrying about your pores and skin. It’s about the way in which Aquaphor seamlessly suits into your life and retains you shifting by means of it. You’re having a nasty pores and skin day? No massive deal. Attain for the Aquaphor in your drugs cupboard, automobile, or purse,” mentioned Liz Furze, Artistic Director at AMP Company, of “Earlier than & Aquaphor” marketing campaign. “It was wonderful to work on such an iconic model and it was straightforward to channel the Aquaphor buyer—I’ve been one for years!”
The “Earlier than and Aquaphor” marketing campaign could have a 360-marketing funding in digital and social platforms, devoted public relations {and professional} efforts, and in-store touchpoints, with new advert creatives. For extra about this marketing campaign, go to YouTube to view the brand new creatives operating in English and Spanish.
About Aquaphor
With greater than 96 years of skincare experience, Aquaphor® is the #1 model really helpful for dry, cracked pores and skin and cuticles, dry toes and heels, minor wound care, in addition to, #1 really helpful lip care model, and #1 model really helpful for submit beauty in workplace minor surgical procedure by dermatologists, pediatricians, and pharmacists alike. Aquaphor Therapeutic Ointment® is named a common go-to answer that may be a confirmed, trusted drugs cupboard staple for a wide range of skincare wants, from dry, tough and cracked pores and skin, to chapped lips and minor cuts, to diaper rash. All Aquaphor merchandise are freed from perfume, dyes and parabens and mild on pores and skin. For extra info, go to the model on Fb, Instagram, Twitter or at www.aquaphorus.com.
About Beiersdorf
Beiersdorf Inc is the North American affiliate of Beiersdorf AG, which has stood for modern, high-quality skincare and physique care, in addition to, pioneering pores and skin analysis for near 140 years. Main worldwide manufacturers equivalent to NIVEA, the world’s no. 1 skincare model,* EUCERIN, AQUAPHOR, COPPERTONE, LA PRAIRIE and most lately CHANTECAILLE (selective cosmetics) are valued by thousands and thousands of individuals world wide day after day. Different famend manufacturers equivalent to HANSAPLAST (adhesive bandages and wound care), LABELLO, FLORENA, 8X4, HIDROFUGAL, GAMMON, MAESTRO, CHAUL, and STOP THE WATER WHILE USING ME!, spherical off the intensive portfolio. By means of the wholly owned affiliate tesa SE, Beiersdorf can also be a world chief within the manufacture of technical adhesive tapes and gives self-adhesive system options to trade, companies, and shoppers.
The Hamburg-based firm generated gross sales of seven,025 million euros in addition to an working end result (EBIT) of 828 million euros in fiscal yr 2020. Beiersdorf has greater than 20,000 workers worldwide, who’re related by shared core values, a powerful company tradition, and the Beiersdorf function “Care Past Pores and skin.” With its C.A.R.E.+ technique, the corporate is pursuing a multiyear funding program specializing in aggressive, sustainable development. This system is per the formidable sustainability agenda, with which Beiersdorf generates clear added worth for shoppers, society, and the atmosphere.
1 #1 Claims Embrace: dry, cracked cuticles, dry toes and heels, minor wound care, lip care model, submit beauty in workplace minor surgical procedure. Based mostly on ProVoice Surveys. December 1, 2020 to November 31, 2021
2© Ipsos | Ipsos Replace – February 2022
View supply model on businesswire.com:https://www.businesswire.com/information/residence/20220307005769/en/
CONTACT: Media
M Sales space for Aquaphor
Sara Villanueva,SaraV@mbooth.com
KEYWORD: CONNECTICUT UNITED STATES NORTH AMERICA
INDUSTRY KEYWORD: MEN GENERAL HEALTH PHARMACEUTICAL CONSUMER COSMETICS RETAIL OTHER CONSUMER MARKETING WOMEN ADVERTISING COMMUNICATIONS HEALTH
SOURCE: Beiersdorf Inc
Copyright Enterprise Wire 2022.
PUB: 03/07/2022 12:14 PM/DISC: 03/07/2022 12:14 PM
http://www.businesswire.com/information/residence/20220307005769/en