Characterised by a renewed emphasis on innovation, transformation and function, IW Group’s landmark 2021 has culminated with being named Advert Age’s 2022 Multicultural Company of the Yr. One of many advertising business’s highest honors, it’s a part of the commerce group’s prestigious A-Checklist & Creativity Awards, which acknowledges the most effective forward-thinking leaders, prime businesses and artistic innovators of right this moment.
“It is an absolute honor to be acknowledged by one of many business’s foremost authorities in inventive excellence,” stated Invoice Imada, IW Group’s Founder and Chief Connectivity Officer. “These previous few years have not been straightforward however they’ve additionally introduced forth extraordinary alternatives from each new and current purchasers. Their religion in our company and our workforce’s ardour for innovation is what allows us to supply vital work, which ends up in vital awards.”
Bolstered by various younger expertise and guided by veteran management, IW Group scored new purchasers in 2021 throughout a broad vary of industries together with shopper, leisure and healthcare. Upskilling company personnel has additionally been a key precedence, with inside coaching programs on rising tech and digital developments (e.g., metaverse, NFTs and VR) supplied often to workers. With an eye fixed in direction of the longer term, the agency additionally not too long ago opened an workplace within the metaverse, which can be utilized for digital occasions, consumer displays and workers conferences.
“As manufacturers proceed to double down on their dedication to multicultural youth, company companions who’re each culturally and digitally fluent can be crucial,” stated Nita Tune, IW Group President and Chief Momentum Officer. “Our workforce’s various backgrounds — each personally and professionally — and our expertise improvement packages have aligned us with the zeitgeist and are making ready us for the longer term.”
For the 12 months forward, IW Group will pursue company progress; with plans to broaden its award-winning leisure apply, scale up its content material division and formalize its burgeoning metaverse advertising capabilities. Moreover, the agency is exploring new consumer alternatives with abroad manufacturers searching for to enter the US market.
“Our non-traditional method to custom and the chance to introduce new representations of tradition not solely fuels our creativity but in addition drives our function as a corporation,” stated Telly Wong, IW Group’s Chief Content material Officer and SVP. “Our mission is to create work that not solely excites our purchasers and resonates with audiences, but in addition conjures up our workforce.”
About IW Group
Some of the award-winning multicultural businesses of all-time, IW Group was initially based in 1990 to assist US firms interact the rising Asian American market. With a mission to create extraordinary model experiences by tradition and innovation, their purchasers embody such main manufacturers as McDonald’s, Lexus, Warner Brothers, and Disney. The agency’s culture-first, digital-led and youth-driven method has enabled the company to broaden into new business classes and viewers segments lately. Headquartered in Los Angeles, IW Group has further places of work in New York, San Francisco and the metaverse.
SOURCE IW Group, Inc
