Gupta might be liable for working all of Assured Price’s advertising and marketing efforts, together with branding, promoting, direct advertising and marketing, social media and PR. His digital obligations will embody creating an much more seamless expertise on each Price.com and the corporate’s cellular app. As well as, Gupta may also give attention to considerably scaling Assured Price’s shopper direct enterprise.
Gupta joins Assured Price after the corporate’s record-setting 12 months with greater than $116 billion in whole mortgage quantity in 2021.
“Assured Price has an extremely robust popularity for placing the client first by specializing in digital innovation,” mentioned Gupta. “I am very excited to get to work and assist make huge issues occur that proceed to develop the enterprise throughout a number of channels.”
Gupta brings greater than 20 years of expertise main advertising and marketing efforts for among the most acknowledged names in monetary companies, together with Financial institution of America, AllState and Ally Monetary. He most lately served as EVP, Head of Consumer Options & Outcomes at TIAA, the place he was liable for managing enterprise technique, analytics and monetary merchandise.
A graduate of the College of Mumbai, he acquired his Grasp of Enterprise Administration from the College of Texas at Austin, and has held Board positions at ICF Worldwide, Cellular Advertising Affiliation and the Affiliation of Nationwide Advertisers.
To be taught extra, please go to Price.com.
About Assured Price Firms
Assured Price Firms is a pacesetter in mortgage lending and digital monetary companies. Headquartered in Chicago, the Assured Price Firms has greater than 10,000 workers in over 850 branches throughout the U.S., serving all 50 states and Washington, D.C. Since its launch in 2000, Assured Price Firms has helped greater than 1 million owners with house buy loans and refinances, with a complete mortgage quantity of greater than $116 billion in 2021 alone. The corporate has cemented itself as an {industry} chief by introducing modern know-how, providing low charges and delivering unparalleled customer support. Honors and awards embody: Prime Lender for On-line Service for 2018 by U.S. Information & World Report; Finest Mortgage Lender for On-line Loans and Finest Mortgage Lender for Refinancing by NerdWallet for 2021; HousingWire’s 2020 Tech100 award for the corporate’s industry-leading FlashClose℠ know-how; No. 3 rating in Scotsman Information’s 2021 record of Prime Retail Mortgage Lenders; Chicago Agent Journal’s Lender of the 12 months for six consecutive years; and Chicago Tribune’s Prime Workplaces record for seven consecutive years. Go to price.com for extra info.
SOURCE Assured Price
