A federal authorities promoting marketing campaign has drawn criticism from the audit workplace for failing to satisfy tips in some areas.
The infrastructure division’s “Constructing our Future” marketing campaign was designed to advertise the federal government’s greater than $100 billion funding in infrastructure tasks round Australia.
The promoting marketing campaign value $32.1 million and ran between 2018 and 2021 to extend the group’s information of city and regional infrastructure tasks being delivered.
Initiatives included an improve of the Brisbane Metro, an additional gentle rail cease within the ACT and the Nowra bridge.
However an audit report into authorities promoting launched on Thursday discovered whereas the division’s marketing campaign was freed from political content material, materials was not at all times offered in an goal and honest method.
The audit discovered the division inaccurately mirrored federal and state authorities involvement in some tasks.
The division additionally didn’t negotiate decrease costs for public relations providers and paid for some providers which have been both not delivered, or delivered too late for use.
The audit workplace stated the division wants to enhance its compliance with set marketing campaign tips.
It should additionally make higher assessments about whether or not persevering with a marketing campaign is a correct use of taxpayer sources.
The division agreed to implement all 4 suggestions from the audit workplace.