Seasoned software program advertising and marketing govt brings intensive go-to-market technique and category-building expertise to fast-growing SaaS administration and safety supplier
NEW YORK, Jan. 19, 2023 /PRNewswire/ — BetterCloud, the main SaaS Administration Platform supplier, right now introduced the growth of its management workforce with the appointment of software program advertising and marketing veteran Erin Avery as Chief Advertising and marketing Officer. Avery brings greater than 15 years of expertise constructing main manufacturers in excessive progress know-how sectors. On this position, she might be liable for creating and executing an built-in go-to-market technique and quickly scaling international model and class recognition for BetterCloud.
“Erin is a model innovator and world-class strategic marketer with the form of power and confirmed observe file that we want as we enter the subsequent chapter of our enterprise,” stated David Politis, CEO, BetterCloud. “Her expertise advertising and marketing options that meet the evolving priorities of the CIO and IT group, in addition to her experience in model and class constructing, might be of great worth as we proceed to gas our momentum. We’re thrilled to have her on board as we drive in the direction of fulfilling our progress plans for 2023 and past.”
Avery’s appointment comes on the heels of continued progress and momentum for BetterCloud. In 2022, the corporate introduced a strategic progress funding from Vista Fairness Companions, reinforcing BetterCloud’s place as a number one SaaS Administration Platform.
All through her profession, Avery has led progress by transformation. Most lately, Avery was Vice President of Options and Product Advertising and marketing at Frontline Training the place her management helped remodel the corporate’s go-to-market technique. Beforehand, she led advertising and marketing for the Americas at endpoint administration and safety chief Tanium. Prior, she served as Senior Vice President at buyer insights answer supplier Imaginative and prescient Crucial (now Alida) and served a number of roles at BMC Software program the place she orchestrated aggressive positioning into the class of AIOps.
“SaaS is the reply to the way forward for hybrid work, which presents unprecedented alternatives, but in addition creates strain for IT organizations,” stated Avery. “BetterCloud’s imaginative and prescient, class management and distinctive strategy to Zero-Contact SaaS operations is basically altering the best way organizations empower their workforces. I’m extraordinarily excited to work with this proficient workforce as we unlock effectivity, safety and agility for our clients and construct worth by progress.”
About BetterCloud
BetterCloud is the market chief for SaaS Operations, enabling IT professionals to rework their worker expertise, maximize operational effectivity, and centralize information safety. With no-code automation enabling zero-touch workflows, 1000’s of forward-thinking organizations like Block (previously Sq.), Oscar Well being, and HelloFresh now depend on BetterCloud to automate processes and insurance policies throughout their cloud software portfolio. For extra info, please go to www.bettercloud.com.
SOURCE BetterCloud